Make logistical cost part of your trade show design criteria.
After visiting the Exhibitor Show 2011 a few weeks ago, it has become apparent that the industry has morphed to the Skyline model of custom modular. Because of that I started thinking more about the logistical costs associated with owning an exhibit.
With systems becoming lighter in weight in general why not demand that the logistical cost be associated with any exhibit design. Because we all now look at every penny of our trade show budget why not attack the single item (logistics) that creates the most demand on our marketing dollar!
In the example shown we have designed an custom-modular Skyline exhibit that comes ships in only 2 pieces. One 4′ x 4′ x 8′ crate & one monitor case 50″ x 24″ x 46″ (AV anvil case not pictured)
The difference alone in shipping, drayage, and installation and dismantle is $25,000 cost per show. Multiply that over the life time of an exhibit the numbers becomes staggering. The exhibit shown below is priced at $56,000. You can justify the cost of a new exhibit after just 2 shows. And keep in mind this does not include storage, in and out fees, material handling fees, and labor to upkeep your exhibit.
So demand from your design team that they incorporate in the design process the logistical demands of the exhibit. I know that you will find that justifying a new exhibit purchase will become much easier in your next marketing meeting.
Chuck Boyle
CEO, Skyline Northern California
Custom Modular from Skyline
Filed under: Chuck Boyle, Creative Marketing, Envoy, Envoy Phase II, Exhibit Rentals, Island Design, Show Tips, trade show booth designs, trade show marketing | No Comments »
Envoy-Purchase and Rental Solution
Envoy- Exhibitor Shows’ Best New Product is now available in both purchase and rental solutions
As of July 1st Skyline Displays, Bay Area new custom modular trade show booth solution became available both to sell and rent to our clients and prospective clients. The reason for the buzz on this product is that it is meeting the ever present need for a true custom modular look. Over the years, the industry had morphed to lighter weight modular exhibits. Typically these designs consist of extruded aluminum poles, or truss with large format fabrics graphics. Because Envoy embraces a different hardware structure it won the best “New Product” at the Exhibitor Show this February, 2010.
Envoy gives a fresh approach to this without the “pole” system. Envoys’ contemporary design keeps up with the new trends in the field of industrial design and architecture. In evokes the look and feel of today’s most in demand brands. Think Apple and Herman Miller
If you’re looking for a new fresh look in our industry do yourself a favor and check out the video in the attached file. You can also sign in and get a brochure online. Or just e-mail us for a hard copy of the brochure.
This is an exciting new product. Please feel free to download the brochure.
Chuck Boyle
CEO, Skyline Northern California
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, Chuck Boyle, Envoy, Envoy Phase II, Show Tips | No Comments »
San Francisco: Trade Show displays: Envoy Phase II
Envoy: In Step with Today’s Leading-edge Design
Today’s savvy consumers are developing a greater awareness of design, thanks to well-designed products covering the spectrum from iPhones to Volkswagens. Even Target, K-Mart and Walmart are touting their own designers. With that in mind, we designed Envoy with an eye towards the clean aesthetic of modern graphics, products and architectural design – setting a completely new benchmark for modular exhibits.
With Envoy’s industry-leading style, we get a clean custom than with any other modular structural system. We are proud of this modular design aesthetic. Envoy gives trade show exhibitors the unrivaled advantage of a clean, contemporary look in a lighter-weight modular system. That means substantial savings on shipping and drayage, as well as storage and I&D. All, while providing our customers the flexibility to reconfigure their trade show exhibit designs easily and cost-effectively.
What’s New in Phase II?
• Individual system components can be ordered to build full exhibits
• Three cabinet styles with semi-secure storage capability
• Smaller, 7” shelf for small product display
• LED light box capability for 4×4 and 4×8 frames
• New graphic options for back lighting fabric or board graphics
• Monitor cut-outs on fabric graphics
• Ceiling arch graphic panels with spot lights
• Variable size Envoy Tension Banners
• Variable size Tapestry 2” Loop Banners
Trade show booth design: Envoy
Modern, smart design puts focus on customer’s products.
Envoy’s painted aluminum frame boasts curved and arched cast corners and an ultra-clean design that focuses attention on your customers’ products rather than the exhibit hardware. The structures create an open palette for client branding – a palette that complements, rather than competes with, the client’s messaging and the graphic design.
Less weight means more savings.
Those sleek aluminum frames translate to lower shipping costs and drayage fees.
Fabric panels perform brilliantly.
Skyline’s stretch knit fabric allows graphics to print beautifully, with great color pop. And our FlexLock™ fabric connection system makes the fabric panels fast and easy to install and change out when the message or market changes – without changing any of the exhibit’s hardware.
Trade show booth design: Envoy Linear
Filed under: Envoy, Envoy Phase II, Exhibit Rentals, Island Design, Linear Trade Show Booth, New Products | No Comments »