Intersolar 2011 – Moscone West, SF | “The White Trend”
The solar industry has to be by far my favorite to follow in trade show design. It has the freedom to easily gravitate towards design trends being an emerging market in its early branding phase. In more established product/service markets (tech, food, pharmaceutical), they are quite set in their exhibiting ways. The bar has been set over the years for all new competition.
Today’s trend is predominantly white (Thanks Apple). It gives a clean and minimal look, and by walking the Intersolar floor you will notice it has quite the following. A good marketer understands the trend and then figures out how to be a part of it, but stand out. Last thing you would want is for your brand to look like the rest. This is the #1 challenge in new markets. 85% of the exhibits had the use of predominantly white shells and in the solar world white translates well. Here are some pictures to check out its use:
Here are other designs that caught my eye outside of “the white trend”:
Skyline’s very own Engage Panel System
Design rule of thumb is never to place messaging close to the ground however these 3 dimensional letters (also the advantage of only 3 letters) does the job.
Small details like this really make a booth. This is a custom DVD player inset which I just had to stop and take a picture of. Its core not only hides equipment but adds design value
This backlit reception table is done very well using this hue of orange. The lighting is also spread evenly which is the most important for anything back or inside lit?
The white trend is here to stay and I can not predict when it will even tail off. White can accent anything and best used with lighting, textures, and greenery. In 2012 new players will enter this market and the trends will evovle. I’m excited to watch how it all unravels.I had a great time at Intersolar 2011 and I hope to see you again at Solar Power in Texas!
For ideas for Intersolar 2012 feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
Filed under: Intersolar, Jessica's Blog | No Comments »
Green Technology: Our 1st Step Towards Planetary Civilization
One of the most agreed upon predictions for the future, was by astrophysicist Nikolai Kardashev. Inspired at the age of five by a Moscow Planetarium show about Giordano Bruno, Kardashev stated 3 levels of advanced civilizations based on how they harness energy to fuel their societies.
Dr. Michio Kaku, the rock star of quantum physics takes up where the world’s pioneer astronomers left off. He elaborates on the 3 kinds of civilizations.
Type 0 Civilization: That is Planet Earth for you. A type 0 civilization has only just begun to tap into planetary resources such as solar power, geothermal power and wind power. Most of its power generation is still based on non-renewable fossil fuel resources, for example, oil, coal and natural gases. Hence the popular marketing statement “Green is the New Black”
Type 1 Civilization: These civilizations can effectively control the entire resources of their planet. They can control planetary disasters created by tumultuous weather pattern or volcanoes. Planetary Civilizations could conceivably halt an ice-age and build cities on their oceans.
Type 2 Civilization: Type 2 Civilizations have extended their power to their entire Solar System by harnessing the power of their suns through Dyson spheres. Having extensively explored and colonized all the planets within their Solar System, they are Galactic Civilizations that are largely space-faring race and have already mounted expeditions to other stars and solar systems using interstellar craft.
Type 3 Civilization: Having colonized all the stars by waves of interstellar craft, these Interstellar Civilizations can harness the power of galaxies by exploiting energy of the black holes. It is theorized by astrophysicists, that Type 3 Civilization by utilizing millions of black holes are believed to reside within galactic nuclei.
Given the vast, expansive picture of the universe, here in our home planet, Skyline had sponsored the study of Green Exhibiting given the waste that goes in the trade show industry.
If you are playing the vital role in this transformation process of our planet from Type 0 to Type 1 Civilization, this report is a must read.
Filed under: Global Eco Apparel Trade and Fashion ShIntersolar, Global Eco Apparel Trade and Fashion Show, Green Tecnology, International Green Technology Trade Center, Intersolar, Show Tips, SIP Global Green Expo, Windpower Expo | No Comments »