When I walk into most trade shows today, I still can feel overwhelmed by the competition of visual effects that stand before me. Tall structures with bold logos and large format graphics….spinning towers… rear lit hanging signs are all out there to get my attention. What is it that really does catch my eye? Plain and simple, it is the smart use of color. I honestly feel it can help make the difference between blending in… or standing out against your neighbor.
Smart color accents:
Small booths are no exception to this concept. I really like how the conservative grays of the hardware, backdrop and flooring of the Con+text exhibit are brought to life with the contrasting orange and green accents. Simple, yet effective.
3PAR- Color against color. Yellow against purple. Did you know that complimentary colors have the greatest contrast and will pop most when placed against each other. What a great way to get those bridges and large banners to catch your eye from afar!
Black tones down bold color
Wow… The Chick Chocolates design almost glows in the dark, but the smart use of a black carpet actually tones down and frames the bright pinks, yellows and greens. And as a bonus , it helps bring your focus to the “Chicks” figures throughout the space
Multiple color mix
Using bold and large color blocks, Broder shows how multiple colors, one on top of color as well as next to another, can really stand out. Notice how the white booth hardware gives it extra punch as it also frames matching color products.
After all, isn’t your booth actually a work of art?
Skyline Displays Bay Area
Skyline Displays Northern California
One of these days try out this little exercise. When you get to work quiz your self on how many billboard graphics you remember seeing on your commute to work. Then try to remember the company name and what they do, what they were selling or what they’re message was. Companies spend thousands if not millions of dollars every year marketing on billboards yet I couldn’t recall a single billboard graphic on my way to work this morning in stop-and-go traffic. I take the same forty five minute route to work every morning and I’m positive I glance at just about every billboard, yet I can’t recall the content from a single graphic. Billboards typically have a limited amount of time to catch a commuter’s attention and communicate their message. How effective does that sound to you?
Now think about your trade show exhibit and graphics along those same lines. Companies spend thousands of dollars for a two to three day show yet I can walk an entire trade show floor and only recall a few exhibits that grabbed my attention. You have a limited amount of time, let’s say an unscientific five to ten seconds, to grab a prospects attention and make an impression among a sea of inline and island exhibits. Your graphics play a vital role in achieving those goals yet it appears a majority of exhibitors spend most of their time scrutinizing the exhibit components, booth configuration and requirements while treating the graphics as a second tier component. Very few people will remember how your exhibit was built but they will remember a uniquely designed, carefully targeted and creative graphic.
Bring the graphics into the equation and make it an integral part of your exhibit design. Think about what your goal is at the show, whether it’s to create a brand presence, promote your product and or service, attract prospects or all of the above, and design your graphics around that. Introduce vivid color schemes, catchy slogans and or large high definition graphics that will catch a prospects eye an isle or two away. The whole purpose of your graphics is to grab your prospective target audience’s attention. If you are exhibiting at a more non-specific industry show then focus on the message of who you are and what you do. If you’re exhibiting at an industry specific show then tailor your message around what it is that distinguishes you from your competitors and why they should take a look at you instead of your neighbors. Keep your messaging and text to a minimum as people tend to shy away from busy looking booths and gravitate towards simple, clean and inviting looking booths – again the goal is to real them in, and then provide them with the details via verbal presentations, product demonstrations or brochures. Here are some billboard images for your inspiration.
Skyline Northern California
Skyline Displays Bay Area, Inc.
Ask and ye shall receive! One of the more frequent requests we get as Exhibit Consultants is for a portable solution that combines graphics with audio visual capabilities. Until now your best solution was typically a standalone monitor mount that has that “add-on” look. The Mirage Monitor Mount is a great way to seamlessly add digital video impact to your Mirage Graphic display. Add the flexibility and movement of a digital monitor while maintaining the clean look Mirage is known for. The monitor mount easily hooks onto the Mirage channel bars and ships inside the transporter case. Depending on your frame you could add one, two, three or up to four monitors! And for those of you that just basically accept there is a chance your own personal monitors might be damaged in transit Skyline is now offering a sturdy Monitor Case for your monitor and audio visual equipment. Skyline innovation and creativity has once again taken another mundane exhibit solution and made it compelling and unique again!
Watch the movie and let us know what you think.
Skyline Northern California
COOL (adj.) slang – fashionable and socially attractive at the time; often skilled or socially adept
We have been taught not to use slang words to describe things, however who can avoid the word “cool” when talking in design language? In any type of design meeting, if either the designer or designee abruptly hears or says the “C” word, it automatically becomes grounds for the imaginiation switch to turn on and morphs into a creative no holds barred!
Cool can be translated in unlimited ways in tradeshow design, however there is a double edge sword, cost. Cool consists of doing things out of the box, which like anything comes with a premium. Just like buying a car, the leather interior, bose speaker system, and sports package are the “cool.”
My pick for the the current cool in trade show booths is Skyline’s release of their the new modular system, the Envoy®. It has redefined cool in a modular world. I am a strong advocate of the Envoy® and believe it delivers a cool exhibit without the custom price tag. No other system in the industry comes close. The modularity of standardized catalog parts and use of lightweight fabric is what makes this system. Unlike webbed truss and vertical “poles” this system offers more of a modern architecture.
There are a lot of proud owners of other skyline modular systems, i.e. truss, inliten, tube, however do not discredit the current inventory. The Envoy easily marries with existing Skyline lines to reconfigure without completely throwing out the exhibit. Envoy® is definitely an easy option to upgrade to the sports package.
The Envoy® has arrived and will be embraced as the new cool trade show booth.
For creative ideas for the Envoy feel free to email me at firstname.lastname@example.org
Your entire exhibit, including lights and most accessories, fits in one easy-to-manage case. And because your Arrive case converts into a workstation, there are no cases to hide or store and no waiting for your cases after the show.
Arrive Easily Converts from Case to Workstation.
Arrive quickly transforms from a banner stand case into a functional workstation tailored to fit your brand and show objectives.
Watch the movie. See how you can be part of the Green Revolution.
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