Todd’s Blog: Ask and ye shall receive! Pop-up Digital Portability
Ask and ye shall receive! One of the more frequent requests we get as Exhibit Consultants is for a portable solution that combines graphics with audio visual capabilities. Until now your best solution was typically a standalone monitor mount that has that “add-on” look. The Mirage Monitor Mount is a great way to seamlessly add digital video impact to your Mirage Graphic display. Add the flexibility and movement of a digital monitor while maintaining the clean look Mirage is known for. The monitor mount easily hooks onto the Mirage channel bars and ships inside the transporter case. Depending on your frame you could add one, two, three or up to four monitors! And for those of you that just basically accept there is a chance your own personal monitors might be damaged in transit Skyline is now offering a sturdy Monitor Case for your monitor and audio visual equipment. Skyline innovation and creativity has once again taken another mundane exhibit solution and made it compelling and unique again!
Watch the movie and let us know what you think.
Pop-up Digital Display
Todd Anderson
Exhibit Consultant
Skyline Northern California
Filed under: Creative Marketing, Graphics: Tips and Tricks, Intelligent Design, New Products, News, Show Tips, Technology, Todd Anderson, Todd's Blog, trade show booth designs | No Comments »
Green Technology: Reduce Your Carbon Footprint
Single-Case Portability!
Your entire exhibit, including lights and most accessories, fits in one easy-to-manage case. And because your Arrive case converts into a workstation, there are no cases to hide or store and no waiting for your cases after the show.
Arrive Easily Converts from Case to Workstation.
Arrive quickly transforms from a banner stand case into a functional workstation tailored to fit your brand and show objectives.
Watch the movie. See how you can be part of the Green Revolution.
Filed under: Banner Stands, Creative Marketing, Green Tecnology, Intelligent Design, International Green Technology Trade Center, New Products, Sarmistha Tarafder, Show Tips, trade show booth designs, Windpower Expo | No Comments »
San Francisco: Trade Show displays: Envoy Phase II
Envoy: In Step with Today’s Leading-edge Design
Today’s savvy consumers are developing a greater awareness of design, thanks to well-designed products covering the spectrum from iPhones to Volkswagens. Even Target, K-Mart and Walmart are touting their own designers. With that in mind, we designed Envoy with an eye towards the clean aesthetic of modern graphics, products and architectural design – setting a completely new benchmark for modular exhibits.
With Envoy’s industry-leading style, we get a clean custom than with any other modular structural system. We are proud of this modular design aesthetic. Envoy gives trade show exhibitors the unrivaled advantage of a clean, contemporary look in a lighter-weight modular system. That means substantial savings on shipping and drayage, as well as storage and I&D. All, while providing our customers the flexibility to reconfigure their trade show exhibit designs easily and cost-effectively.
What’s New in Phase II?
• Individual system components can be ordered to build full exhibits
• Three cabinet styles with semi-secure storage capability
• Smaller, 7” shelf for small product display
• LED light box capability for 4×4 and 4×8 frames
• New graphic options for back lighting fabric or board graphics
• Monitor cut-outs on fabric graphics
• Ceiling arch graphic panels with spot lights
• Variable size Envoy Tension Banners
• Variable size Tapestry 2” Loop Banners
Trade show booth design: Envoy
Modern, smart design puts focus on customer’s products.
Envoy’s painted aluminum frame boasts curved and arched cast corners and an ultra-clean design that focuses attention on your customers’ products rather than the exhibit hardware. The structures create an open palette for client branding – a palette that complements, rather than competes with, the client’s messaging and the graphic design.
Less weight means more savings.
Those sleek aluminum frames translate to lower shipping costs and drayage fees.
Fabric panels perform brilliantly.
Skyline’s stretch knit fabric allows graphics to print beautifully, with great color pop. And our FlexLock™ fabric connection system makes the fabric panels fast and easy to install and change out when the message or market changes – without changing any of the exhibit’s hardware.
Trade show booth design: Envoy Linear
Filed under: Envoy, Envoy Phase II, Exhibit Rentals, Island Design, Linear Trade Show Booth, New Products | No Comments »
Exhibitor Show 2010: Skyline Wins “Buyers Choice Award” for Second Consecutive Year
Skyline Exhibits’ Wins Buyers Choice award for the second year in a row with the new Envoy Exhibit System at the Exhibitor Show 2010 — come see the exhibit at booth space #645
If you are still at the Exhibitor Show in Las Vegas Nevada, come and see what all of the rave is about! Skyline Exhibits does it again, and wins consecutive “Buyers Choice Awards” for the new Envoy Exhibit System. Speak to one of the Skyline professionals to see all of the outstanding features and capabilities the Envoy system can provide your team!
The Skyline Envoy System can be seen at booth space #645, check back soon for images and more news about Skyline exhibiting solutions.
Filed under: Banner Stands, Exhibit Rentals, Graphics: Tips and Tricks, New Products, News, Success Stories | 1 Comment »
Sacramento Trade show display: Custom Modular
Occasions™ is the Captivating new custom modular table system from Skyline. Designed for elegance and engineered for performance, Occasions™ will give your branding a powerful presence. This new table system will give you the functionality needed for effective face-to-face marketing. Occasions can be customized with many accessories and is versatile to fit changing needs.
Easy Access Storage
Occasions has two built-in 9″ x 14″ inch shelves that provide storage and easy access.
Customize with Accessories
Easy to install accessories include elegant shelves for showcasing products, literature holder and digital screen mount for multimedia presentations.
Packs Small
Occasions easily folds down and fits into a compact shippable case.
Soft-Sided Shipping Case
A single Occasions table fits into its soft-sided shipping case. The case has a handle and shoulder strap for easy transport.
Perfect For Many Uses
Occasions tables complement Skyline portable and structural exhibits. Beyond trade shows, Occasions tables are perfect for corporate lobbies, retail environments, product sampling, even on campus.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, Graphics: Tips and Tricks, New Products, News, Show Tips | 1 Comment »
San Francisco trade show booth: LED Lighting
Make Your Exhibit Shine!
Skyline’s LED Lights bring big production values to exhibits with even modest budgets. Offering 16.7 million colors of light output, multiple levels of control flexibility, and a universal control scheme for easy expansion these lights will add excitement to any exhibit.
Click here to view the LED Lighting instructional video
Obey10 Controller: Allows you to produce complex light shows and can be used to create precise colors. Controls up to 8 lights independently.
ColorDASH Par: Spotlights your message in brilliant color. Delivers color with a punch from a distance.
ColorDASH Batten: Illuminates a large area with a vibrant color wash and brings your exhibit to life.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, Exhibit Rentals, Graphics: Tips and Tricks, New Products, News, Show Tips, Success Stories | 2 Comments »
Bay Area Tade show display” Best New Product 2009! DesignView™
Build your presentation right into your display! Introducing Designview, the Exhibitor 2009 Buyers Choice Best New Product award winning exhibitor solution. The DesignView™ gives you a big, branded graphic with a built-in screen area for seamless, impactful messaging that can change with current and future presentation needs! View the complete overview video and download the PDF for more in-depth information.
Introducing the Skyline Exhibits and Display DesignViewTM exhibiting system. Winner of the 2009 Exhibitor Magazine Buyers Choice Award, which recognizes Skyline’s industry leading innovations that exhibitors’, found the most valuable. The Short Throw DesignViewTM projection system Skyline has developed to give the exhibitor a dynamic, cost effective system that packs small, sets up in minutes and uses no tools! Imagine That!
Branded Graphics, Built in Screen: DesignViewTM
Build your presentation right into your exhibit! With rear or front screen projection, DesignViewTM give you a large, branded graphic with a built-in screen area for seamless, high-impact messaging.
Short Throw Projection
The short throw projection allows for 100? diagonal viewing area with the projector less than 26? inches away- leaving you ample room for client interaction.
Easy, No-Tools Set up
This DiesignViewTM projection screen sets up in less than 2 minutes without tools! Lock-in-place features ensure a stable viewing platform with low profile stability support feet.
Fabric graphics, Integral Screen
Durable Skyline graphics support your brand and have screen areas available in a variety of sizes and positions to fit your needs. Create border graphics that bracket your presentation screen to add that extra touch!
Packs Small
Both the frame and graphic fits into a single soft-sided shipping case with wheels. The projector is enclosed in an additional protective shipping case.
Impact for Rent!
Get impact without investment. DesignViewTM units, complete with projector, are available for rent. You can purchase a custom, branded graphic screen, or for even lower costs, rent a standard black or white screen to suit your rental needs!
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, Exhibit Rentals, Graphics: Tips and Tricks, New Products, News | 2 Comments »
Bay area trade show display:10 Trade show exhibiting points
originally written by: Mike Timmesch at Skyline Exhibits Eagan
1. You won’t succeed at trade shows if you just show up.
A trade show first-timer may think that because they’ve paid a couple of grand to rent a 10 x 10 space for a few days, they automatically will reap the rewards of sales and leads from the show’s attendees. If only. Surprise: you have actually only paid to access to this great audience of potential buyers. Now you have to contribute and pull your weight, such as train your booth staff, create a promotional material that attracts the right potential prospects, and design your trade show exhibit to entice the right visitors to your booth space.
2. Trade shows are not as glamorous as they looked from the outside.
To the beginner, this is what trade show marketing looks like from the outside: traveling around the continent to sunny or picturesque locations, staying in luxury hotels and meals on the company dime, and access to senior company execs. But seen from the inside, trade shows are not so glamorous. Tradeshows themselves are very difficult work, with loads of stressful moments before, during, and after exhibiting hours. There are so multiple details to master, and so many vendors you are depending on. You can exert yourself mentally and physically more during exhibit set-up than a month of work outs. And while travel can be enjoyable, it gets tedius fast when you are repeatedly away from home and your family.
3. Inertia determined much of your company’s show schedule.
In the many years before you were put in charge to your company’s tradeshow marketing, your company threw together quite a list of shows. But are they all still worth it? Were some trade shows chosen because your target market was there, or because your competitors were? Has your client base grown away from the demographics of some of the shows you exhibit at? Have some shows lost their attendee base by not reinvesting in strong marketing and educational content? Are there new vertical markets that you have yet to find good shows to market to? It’s up to you to break the inertia — and create some new momentum.
4. Trade show labor is way more expensive than you think, and sometimes it’s even worth it.
It’s a eye-opener to find out how much you will pay someone else to set up your booth, hook up your lights, or rig that hanging sign, especially if it’s on a weekend, or God forbid, on a Sunday. The union rules in most venues require that you pay labor a wage that adds up in a hurry, even if they don’t. You can minimize labor costs by purchasing easier to set-up trade show exhibits, trying to forecast your set up for straight-time labor, and by lining up dependable and experienced contractors. I’ve found some Exhibitor Appointed Contractors are worth it, as they work hard to earn you business, show after show.
5. You will blow your trade show budget if you don’t plan well.
You can never prepare too far ahead, especially for international shows. Your initial budget was likely set with the best-case scenario for your exhibiting expenses, without room to pay for late fees and unintended rush charges. That is a powerful incentive to quickly master the show book. Fortunately, after several events you learn what you really need to order (electrical, leads machine, carpet) and what form pages you will likely skip (plumbing, signage, security). A pad of Post-It Notes or a good electronic scheduling software helps you flag your most pressing deadlines.
6. Everybody wants to help you pick the trade show design and exhibit color. No one wants to help you track the leads.
When it comes to booth design, everyone has an opinion. And in the time before the show, they will all jump in to offer their ideas, making it harder to get the exhibit built on time without incurring rush charges. Yet after the show, you will have an impossible time getting similar participation in tracking the leads generated from the show – ostensibly the reason you designed your exhibit in the first place. Remind your colleagues that if you can’t prove the results from this year’s show, you will not be exhibiting at the show next year.
7. The 10 minutes after the show closes is when most damage happens to your trade show exhibit.
The show ends over the loudspeakers saying, “The show is closed, see you next year.” But to impatient booth staff, it’s as if they had actually shouted, “Drivers, start your engines!” Booth staffers hurry to win the race to the taxi stand, hotel, bar, restaurant, or parking lot. And if you have a portable tradeshow booth that your exhibit staffers pack up, this is when they break it, by shoving it in its case as fast as they can. Close that expensive window of time by getting a more durable display, getting better packaging, or just by having a frank conversation with your staff before the closing bell. Or, if you’re the one who wants to win the race, take a deep breath and slow down before you make a costly mistake.
8. Drayage is the most expensive way to move your exhibit the shortest distance.
As a trade show newbie, one of the biggest surprises is that you have to pay to have your exhibit moved from the shipping dock to your booth space. Even more shocking is just how much you’ll have to pay — about the same to move something across a convention center as it does to ship it across country. Drayage rates have risen by double-digit percentages in some of the last few years, probably because more exhibitors switched to lighter weight trade show booths like Skyline’s. To offset the lower weight of exhibit properties, drayage charges per pound have increased. If your exhibit is still made the old-fashioned way, it’s a double-whammy.
9. It’s hard for booth staffers to take their very first lead at a trade show.
In our lives we go though various, potentially scary rites of passage: learning to ride a bike, going to your first day of school, asking for a date to the prom. While all of these have been immortalized in film, no movie has yet to bring to the silver screen the epic tale of a first-time booth staffer engaging and writing up their first trade show lead. What would yours have been, a horror film? A comedy? A tragedy? Whatever kind of movie it would be, it would also be a drama, because it’s you’re likely filled with nervous energy as you go out and ask a perfect stranger face to face if they’d like to do business with your company. Just remember that your booth visitors actually paid to visit the show, and many are shopping for solutions to their problems that your products can solve. Practice the process of engage, qualify, present, and close, and you’ll be more comfortable taking your first lead.
10. Trade shows can be addictive.
With the hard work, long hours, and time away from home, some people can’t wait to return from their trade show. But for others, trade shows are a calling. They get jazzed by the performance aspect, the blitz of direct client contact, and the relationships built before and during the show. They like the ability to create a successful marketing program in a medium built upon the value of face-to-face interactions. And that’s when trade shows really become addictive: when you master the medium and drive serious revenue to your company’s bottom line.
I hope that if you’re an experienced exhibitor that you’ve been nodding in agreement as you read this, and that you share this with your newer trade show marketing staff. What important lessons of your own would you add as #11? Please add them in the comments box below.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Exhibit Rentals, New Products, Show Tips, Success Stories | No Comments »
San Jose, Sacramento Trade Show Solution: LED Lights
Skyline’s LED Lights bring big production values to exhibits with even modest budgets. Offering 16.7 million colors of light output, multiple levels of control flexibility, and a universal control scheme for easy expansion these lights will add excitement to any exhibit. Universal connectors allow for easy installation.
These lights can operate under 3 distinct levels of control:
Stand Alone: Each light is independent and set to a fixed color or effect which is built into the light (no external controller needed). Effects are not coordinated
between lights.
Master / Slave: Each light in the string does what the first light does. Utilizes the fixed colors and effects built into the lights (no external controller needed). Effects are coordinated between lights.
DMX controlled: Each light is controlled by the DMX console. This is the most complicated lighting scheme and requires some expertise to ensure a good experience.
Command the Needed Attention for your Space.
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The Elegance of the Envoy™ System
Modular Design for Flexibility
The Future of Exhibiting is here. Envoy is setting the standard for elegance in exhibiting. It’s curved
corners provide a soft, clean look while its sleek profile allows graphics to stand out.
Deep Frame for Functionality, Envoy’s lightweight aluminum frame is 4-inches deep to provide a
feeling of mass, support a variety of accessories and hide unsightly wires.
Envoy™ Panel System is a natural companion to any exhibit that features modern, minimalist branding.
Envoy Rental: A Step Above.
Realize the benefits of rental without looking anything like a typical rental exhibit. With purchased graphics or rental panels, you’ll stand out with Envoy!
Envoy™ panels are the message platform. Their sleek, rounded curves relate handsomely to the smooth lines of today’s industrial designs.
AV presentation gets full attention on a large monitor, and your team members get the convenience of semi-private areas for conferring with clients.
Envoy™ panels help you create a customer-friendly environment with kiosks that engage viewers on two levels. Keep your retail store customers in-the-know with this clean, modern system.
Reveal your product story impressively on touch-screens framed by Envoy™ demo panels.
Envoy™ has a variety of compelling accessories to meet your exhibiting objectives from shelves and screen holders to merchandising and lighting.
Envoy is compatible with other Skyline modular systems, like Tube Ultra®, Tapestry™ and SkyTruss™, to give you versatility in design. Get the look that fits your brand and the option to change your exhibit design to accomodate varying spaces. Use part of your inline exhibit as a kiosk in your store or lobby. Purchase – or Rent – additional components for larger shows. With Skyline, you’re not limited to one inflexible solution.
Filed under: New Products, Show Tips | 1 Comment »