Jessica’s Blog: Skyline booth sighting: 60 minutes on CBS

I am an avid fan of 60 minutes and recently caught up on the last month of episodes thanks to my trusty DVR. The Jan. 9th segement, “Dead Celebs: A Living for the Dead,” profiled deceased celebrities and their lucrative careers as a “deleb” (dead-celeb). Their post mortality life turns quite profitable with new or re-released albums, licensing projects, and movies. During the segment 60 minutes visited the Licensing International Expo, two Skyline designs were previewed. The picture above (excuse the blurriness - the shot is of my tv using my blackberry camera) is Skyline’s Tube ultra 10×20 inline for the Bruce Lee brand. A very simple 10×20 exhibit with side wings and two spaces for meeting space.

The second design is the John Wayne brand exhibit using Skyline’s tube system in a 20×20 island space. They created an walk in environment, however to not block sight of attendee traffic the exhibit called for transparent sheer graphics as their wall panels.

It is quite evident on why 60 minutes decided to use these exhibits for their segment. Most skyline exhibits are predominantly graphics based which allows for a large and impactful visual, a great tool and source for press.

(Actual show pictures by Skyline)

Any questions on the exhibit designs above feel free to email me at jlorias@skybay.com

Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com

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The World’s Brand and Property Marketplace

The Licensing International Expo 2010 Show at the Mandalay Bay Convention Center; Las Vegas, Nevada this past June 8th – 10th www.licensingexpo.com  in it’s more than three decades of existence is a great Expo for companies in the licensing and retail industries to showcase their new and unique products and services. LIMA – Licensing Industry Merchandising Association is the main sponsor of the Expo www.licensing.org

After more than three decades the Licensing International Expo is still a successful trade show to exhibit at and to attend. The Licensing Expo had more than 400 exhibiting companies. It is an excellent opportunity to tap into $187 billion licensing industry.

FAST FACTS on the Expo:
More than 21,000 qualified retailers, licensees and manufacturers registered in 2010
Global Exposure with attendees representing more than 90 different countries
Decision making power with more than 90% being to finalize deals
100% of the Top 200 Retailers make this Expo as can’t miss on their Calendars

Some ideas to minimize your Tradeshow and Expo expenses:
Large custom modular exhibits being used more at the tradeshows. The main reason for this is costs. You can save 15%-30% on your total Show expenses. Custom Modular primarily means that standardized components are used to use custom configurations and designs. The use of fabric has become very popular for the installation and dismantle of booths as well as to lower freight bills.

Here are just a few of the companies that have some interesting products or services on the Exhibit Floor:

Bentley Licensing Group
Bentley Licensing Group is the leading Licensing Agency among Fine Art Print Publishers. For over 20 years, gift and home décor manufacturers have relied on Bentley Licensing Group Artist’s to create trend forward designs which translate easily onto top-selling Licensed Product Collections. Target, Nordstrom, Bed, Bath and Beyond, Expo Design Center and Linen ‘N Things are just a few retailers offering decorative furniture accents, woven products, table top accessories and stationery collections. Bentley Publishing Group is the parent company to Bentley Licensing Group, wholesaling prints to framers around the world.
www.bentleylicensinggroup.com

CAPCOM
Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd was founded and soon built a reputation for introducing cutting-edge technology and software to the video game market. Now an industry leader in the video game industry for 25 years, Capcom’s legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence. ??Building on its origins as a game machine manufacturer, Capcom is now involved in all areas of the video game industry and has offices in Tokyo, Osaka, California, England, Germany and Hong Kong.
www.capcom.com

Dena Designs, Inc.
While Dena is an artist first and foremost, she’s also the hands-on head of Dena Designs, Inc., which grew from a notebook of sketches she showed to a licensing agent into a flourishing company. Dena works personally with her clients to design products such as stationery, wallpaper, fabrics, rugs, bedding, and dinnerware-anything, really that can be enhanced by one of her playfully chic designs. Like many artists, Dena didn’t plan on a career in product design. After graduating from UCLA with a degree in landscape architecture and industrial design, she moved to New York City. A newspaper ad led to a job with an agency that sold art to textile manufacturers. Soon a Dena-designed bedding collection was on the cover of a Bloomingdale’s catalog, and Dena became recognized for the fresh, uncontrived fabric designs that set her work apart. Now, Dena lives and works in sunny California with her husband, Danny, and the Dena Designs crew. In the past 20 years, she has won 17 Louie Awards-the industry’s highest honor-including a Greeting Card of the Year award.
www.denadesigns.com

Kayomi Harai.
When Kayomi paints an animal, the eyes always come first. She thinks that the most attractive feature of all animals is their expressive eyes. They show what the animal is thinking and feeling, and they also determine the mood of the painting.
www.kayomiharai.com

Lucasfilm Ltd.
Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to motion picture and television production, the company’s global businesses include visual effects, sound, video games, licensing and online activity.
www.lucasfilm.com

Woolbuddy
Woolbuddy began as an artist’s desire to find a unique collection of toys for his newborn daughter.  After searching for months and coming up empty handed, he decided that it was time for him to create his own collection of premium handcrafted stuffed animals that reflected the imaginative and magical world that he wanted to share with his daughter.  By combining his love for needle felting and his desire to make his daughter something that she would remember for years to come, Woolbuddy was born. In just two years, over 300 characters have come to life and now make up the six distinctive collections of the Woolbuddy World. There are Loveable Monsters, animals from The Zoo, Woolbuddies living on The Farm,Sea Creatures that swim through the ocean, reptiles that spend their day lounging around The Swamp,and Itty Bitty Critters that wonder throughout the land.
www.woolbuddy.com

The Licensing International Expo 2011 is going to be held June 14 – 16 2011 at the Mandalay Bay Convention Center.  Please check out the Exhibit Information page http://exhibitor.licensingexpo.com/index.php/become-an-exhibitor/steps-to-exhibit-tips/

If you want to view a 54 second YouTube video of some Characters that were at the show
Click here. http://www.youtube.com/watch?v=lx5qPWZZEb8

For ideas or comments for Licensing International Expo 2011 please contact me at amontano@skybay.com

Anthony Montano
Exhibit Consultant
amontano@skybay.com

Filed under: Anthony Montano, Creative Marketing, Licensing International Expo, Show Tips | No Comments »