Todd’s Blog: Australia Pavilion, Bio International Convention 2010

Australia Pavilion, Bio 2010

Please do not call the Australian Koala, not to be confused with the well known Sloths of South America, a bear because they are in actuality not related to the bear family and Koala’s tend to be very sensitive animals. Contrary to the erroneous meaning of the Koalas name, “don’t drink”, there were plenty of celebratory beverages being consumed in the Australia booth at the annual 2010 Bio International Convention. The Australian Trade Commission invited a group of the top biotech firms in the country to attend under a united 40×50 ft space and Skyline was tasked with designing an atmosphere that would creatively represent Australian culture and style while also providing each vendor a functional and compelling presentation area. The design incorporated Skyline’s new modern Envoy product for the demo stations with a highly visible arching Australian sign – with a Boomer or as we American’s call it a Kangaroo – attracting attendees from throughout the hall. The Koala is a humble character but we are slightly less in proclaiming we aced this design (ace is slang for “excellent” for those keeping track).

Todd Anderson
Exhibit Consultant
Skyline Northern California

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