Now I am not your avid gamer and the extent of my gaming life is electronic solitaire, angry birds, tetris, and casino games. The video game world by far has not profited by me, sorry. Even though most products were a bit foreign to me I did appreciate the relaxed audience in their definition of business casual, jeans and vans sneakers!
The Game Developers Conferece is hosted early Spring in San Francisco. It is a more concentrated sector of gaming compared to the mega Electronics Entertainment Expo, E3. Here are some shots from the show:
Prime booth space (first exhibit upon entrance) of course for Sony Playstation
I love the contrast of this booth. I rarely have projects that call for “smurf blue” carpet, but in this situation it totally works.
Holland’s exhibit using inflatable hanging sign (ground supported) with can lighting
Nintendo’s all white exhibit with demo stations with lighting trim work. In my opinion a very simple look for Nintendo.
Custom Chinese themed exhibit structure
Gamespy’s enclosed room with top fabric canopy ceiling for ventilation.
Island booth using fabric structures in red fabric to go with red counter tops on their workstations
Parrot AR. Drone, flying video game exhibit using an enclosd net for their product demo. A wi-fi powered quadricopter, control directly from your iPad or iPhone.
Outside of Moscone, guerrilla marketing at its finest!
Skyline tube ultra 20×20 island exhibit with orange and blue color palette
Semi-private conference room using printed sheer fabric panels
Syline’s custom shaped mosaic table with locking door in blue and white laminate
For all you gamers out there that chat while playing online, you may not even know it but that you may be using Teamspeak’s software. They are based out of San Diego and made their debut at GDC this year.
The booth “team” at Teamspeak!
Another successful SF show to a close! See everyone next year.
For ideas for GDC 2012 feel free to email me at email@example.com
There are many elements to prioritize when preparing for a trade show, sales staff, booth design, pre show marketing, etc. Are you ready for the secret of overall success? Plain and simple, your visibility.
Keep in mind you probably will not have this issue when exhibiting at smaller events held in hotel ballrooms, however your large annual event spread across 350,000 square feet becomes quite the challenge to be seen. You have 2 -3 days for over 15,000 attendees to find you, sometimes they will and sometimes they wont. You can not build any relationship or close a deal if people can not find you.
Now most companies do not have the long term seniority or large budgets for sponsorship to obtain the premium space 20′ from the front door. Even a good amount exhibitors are still trying to grow brand recognition, so being easily spotted is not as easy as someone like Panasonic. Here are a couple rules to make sure your visibility is done correctly.
Every marekting team, during each years trade show brainstorm meeting, should always cover the the visibility topic.
For ideas on booth visibility feel free to email me at firstname.lastname@example.org
If a picture tells a thousand words, then with 30 frames a second, a 1-minute YouTube video can tell 108,000 words! No wonder marketers have harnessed the power of video to entice people to visit their trade show booths.
Let’s look at 10 examples of good pre-show, at-show, and post-show promotions posted on YouTube. We’ll see what they include in their videos to drive more booth traffic, and finish with some suggestions on other ways you can drive more viewers to your trade show promotional videos.