15
Mar

Game Developers Conference (GDC), San Francisco

gdc 2011

Now I am not your avid gamer and the extent of my gaming life is electronic solitaire, angry birds, tetris, and casino games. The video game world by far has not profited by me, sorry. Even though most products were a bit foreign to me I did appreciate the relaxed audience in their definition of business casual, jeans and vans sneakers!

The Game Developers Conferece is hosted early Spring in San Francisco. It is a more concentrated sector of gaming compared to the mega Electronics Entertainment Expo, E3. Here are some shots from the show:

sony playstation gdc

Prime booth space (first exhibit upon entrance) of course for Sony Playstation

gdc 2011

I love the contrast of this booth. I rarely have projects that call for “smurf blue” carpet, but in this situation it totally works.

holland exhibit gdc

Holland’s exhibit using inflatable hanging sign (ground supported) with can lighting

nintendo booth

Nintendo’s all white exhibit with demo stations with lighting trim work. In my opinion a very simple look for Nintendo.

china exhibit

Custom Chinese themed exhibit structure

game spy gdc

Gamespy’s enclosed room with top fabric canopy ceiling for ventilation.

red fabric structure

Island booth using fabric structures in red fabric to go with red counter tops on their workstations

ar drone ar drone

Parrot AR. Drone, flying video game exhibit using an enclosd net for their product demo. A wi-fi powered quadricopter, control directly from your iPad or iPhone.

woman in costume

Outside of Moscone, guerrilla marketing at its finest!

20x20 tube ultra

Skyline tube ultra 20×20 island exhibit with orange and blue color palette

conference room

Semi-private conference room using printed sheer fabric panels

workstation

Syline’s custom shaped mosaic table with locking door in blue and white laminate

teamspeak

teamspeak at gdc

For all you gamers out there that chat while playing online, you may not even know it but that you may be using Teamspeak’s software. They are based out of San Diego and made their debut at GDC this year.  

teamspeak booth staff

The booth “team” at Teamspeak!

Another successful SF show to a close! See everyone next year.

For ideas for GDC 2012 feel free to email me at jlorias@skybay.com

View Jessica Orias's profile on LinkedIn

Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com

Filed under: Island Design, Jessica's Blog, Pre-Show and At Show Marketing | No Comments »

21
Feb

Jessica’s Blog: Visibility

eyes

There are many elements to prioritize when preparing for a trade show,  sales staff, booth design, pre show marketing, etc. Are you ready for the secret of overall success?  Plain and simple, your visibility.

Keep in mind  you probably will not have this issue when exhibiting at smaller events held in hotel ballrooms, however your large annual event spread across 350,000 square feet becomes quite the challenge to be seen. You have 2 -3 days for over 15,000 attendees to find you, sometimes they will and sometimes they wont. You can not build any relationship or close a deal if people can not find you.

Now most companies do not have the long term seniority or large budgets for sponsorship to obtain the premium space 20′ from the front door. Even a good amount exhibitors are still trying to grow brand recognition, so being easily spotted is not as easy as someone like Panasonic. Here are a couple rules to make sure your visibility is done correctly.

floorplan2

  • Booth Selection:  Best visibility are in spaces within these two angled lines starting from the entrance. This area receives the most foot traffic
  • The constant use of your booth number in pre-show and show marketing campaigns. If your a smaller booth the tag line like “Find us across from Sony” sometimes works.

    • 20x20 tradeshow booth

  • Bold & eye catching colors in exhibit: This creates a big statement. It may seem risky at first, but it sure does create a buzz at the show. This type of color palette guarantees compliments, easy to spot/describe, and leaves an impactful lasting impression post show.

    • Every marekting team, during each years trade show brainstorm meeting, should always cover the  the visibility topic.

    For ideas on booth visibility feel free to email me at jlorias@skybay.com

    View Jessica Orias's profile on LinkedIn

    Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com

    Filed under: Island Design, Jessica's Blog, Pre-Show and At Show Marketing, Show Tips, trade show booth designs, trade show marketing | No Comments »

    1
    Feb

    10 Must See Trade show Promotional You-tube Videos

    If a picture tells a thousand words, then with 30 frames a second, a 1-minute YouTube video can tell 108,000 words! No wonder marketers have harnessed the power of video to entice people to visit their trade show booths.

    Let’s look at 10 examples of good pre-show, at-show, and post-show promotions posted on YouTube.  We’ll see what they include in their videos to drive more booth traffic, and finish with some suggestions on other ways you can drive more viewers to your trade show promotional videos.

    Filed under: Creative Marketing, Pre-Show and At Show Marketing, Sarmistha Tarafder, Show Tips | No Comments »