Exhibitor using the Skyline Convey with an iPad – Multi-Touch System
This past Exhibitor 2011, 23rd Annual World Conference and Exhibition for Trade Show and Corporate Event Marketing that took place in Las Vegas, NV was excellent and definitely lived up to its’ reputation. The Exhibitor Show is known for having the newest and coolest products and services for the Trade Show and Corporate Event Industry. There is the annual distinguished Buyer’s Choice Award that most innovative and cutting edge companies (Exhibitors) want to achieve and WIN.
However, this Exhibitor 2011 Show was a little different. Yes, the Show had the typical amount of Exciting Exhibit Designers, Awesome Event Companies, Reliable Freight Companies, No-Hassle Registration Companies but this year the Show had many multi media and interactive technology companies.
BUYERS CHOICE AWARDS
The following five products were chosen by Exhibit Managers
out of the dozens of New Product Showcase entries. All are multi-media and interactive technologies to enhance the exhibitor or attendees experience.
PhotonInteractive Display
PeopleVisionFX
Want a captive audience? The PhotonInteractive Display from PeopleVisionFX brings futuristic interactivity to a whole new level thanks to a transparent, holographic-like effect that allows video images of varying levels of translucency to be projected onto a transparent screen. Unlike ordinary holograms, however, the interactive display is able to move thanks to a touch-sensitive surface. The edges of the transparent screen can even be hidden in framing elements, creating high-definition images that seem to hover in mid-air. Images can be solid or “ghostly,” opening the door for theatrical applications. Each custom, modular display is designed to meet your specifications and is upwardly compatible, allowing you to upgrade your exhibit at any time to incorporate new messages or the latest technological innovations.
Contact: PeopleVisionFX, Roselle, NJ, 973-509-2056, www.peoplevisionfx.com
iPad Lead System
NewLeads
If your booth staff is tired of overcrowding near your communal, stationary attendee-tracking device, the cloud-based NewLeads Inc. iPad Lead System (MobilePartner for iPad) may be the answer. The system eliminates the need for communal lead-qualification systems, providing any sales rep or booth-staff member with an iPad, wireless tablet, or mobile phone with the freedom to conduct individual lead qualification anywhere in your booth. The system can also display literature, play videos, and provide booth staff with an endless supply of other support material, enabling them to engage in in-depth conversations that lead to better qualified leads.
Contact: NewLeads Inc., Ventura, CA, 805-658-3330, www.newleads.com
Kaon PresenterPro
Kaon Interactive
Kaon PresenterPro from Kaon Interactive Inc. brings 3-D interactivity to the sales toolbox and onto the trade show floor. Using an iPad, booth personnel can use the software to simplify sophisticated product stories by launching realistic 3-D product models that look and behave like actual products. Customers and prospects can even test drive solutions for themselves using the iPad’s touchscreen interface to view products from every angle and explore options and features (such as opening drawers). In addition to using an iPad to display content anywhere in a booth, booth staff also have the option of presenting content to audiences of all sizes using a standard projector or large external monitor, which can be wirelessly controlled with an iPad. The Kaon PresenterPro package includes one Apple iPad preloaded with Kaon PresenterPro software and a Kaon PresenterPro appliance that measures 6-by-13.5-by-17 inches. The appliance can be placed under a podium, in an AV closet, or under a projector, hiding it from view.
Contact: Kaon Interactive Inc., Maynard, MA, 978-823-0111, www.kaon.com
Concierge Elite
Freeman
Concierge Elite by Freeman alleviates the headaches associated with booth setup and tear down by allowing exhibitors to use their mobile device or smart phone to handle logistics from the comfort of their booth or hotel. The mobile application features the ability to check the status of freight, receive e-mail or text alerts for freight notifications, submit service requests, review booth-related orders, and more. Users control the frequency and type of notifications they receive (text or e-mail), and can request that those notifications be sent to a list of additional contacts as well.
Contact: Freeman, Dallas, 214-445-1000
EZ Engage Interactive Wall
Moss
Let the EZ Engage Interactive Wall from Moss Inc. grab attendees’ attention for you. The EZ Engage is a 39-by-93-inch fabric wall that integrates a 32-inch monitor, eight LED-lit motion sensors, and an integrated computer hard drive. The monitor, sensors, and computer are contained within a 3.15-inch wall. With a mere wave of the hand, show attendees can interact with EZ’s touch-less graphics interface to play product demos, review product specs, and peruse marketing literature. Even a minimally fluent computer user should find the EZ system setup entirely intuitive – no advanced degree from MIT required.
Contact: Moss Inc., Elk Grove Village, IL, 800-341-1557, www.mossinc.com
Multi-Touch and Multi Media presentations seem to be at the forefront of all the hype and energy. Thanks in part to Apple and the iPhone and its’ latest creation the iPad.
We need more of these multi-touch interactive companies in the Trade Show and Corporate Event Marketing Industry. Our Exhibitors and Attendees are asking us about this technology and desire these new marketing tools at their shows and events.
One company in the San Francisco Bay Area that is on the cutting edge of this technology is 22 Miles based in San Jose, CA. They are making trade show business presentations appealing to the Trade Show Manager and Marketing Manager by offering some key solutions to the ongoing trade show marketing dilemma of attracting people to your booth or event area and getting your message out.
22 Miles has the modern technology to keep you ahead of the competition with their business presentation technology and engage the attendees and potential customers with excitement and information.
Plus the intuitive touchscreen interfaces, on both the PC and iPad versions of software, which makes it easy for first timers to use and experience the benefits of the multi-touch systems.
For more information on 22 Miles
65 N 2ND ST
SAN JOSE, CA 95113
Direct: (408) 837-0589
Here is some additional information on our Convey Product Line.
Convey Information Placard: Bring your message to the forefront
Convey your message in style with Convey® Information Placards. They’re a perfect complement to trade show exhibits and can be used as stand-alone kiosks in retail applications, in office lobbies or at special events.
Sturdy, Lightweight Design
Convey assembles with ease and, even though it has a small footprint, is very sturdy. A single unit weighs just 20 lbs. (9 kg).
Branded Profile Graphics
Convey represents your brand with custom graphics that can be profiled in a variety of shapes. Panel easily attach with magnet.
http://www.skyline.com/portable-displays/display-systems/tables-and-kiosks/convey
For ideas or comments about Multi-Touch Systems or Interactive Presentations at Events or Trade shows please contact me at amontano@skybay.com
Anthony Montano
Exhibit Consultant
amontano@skybay.com
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Mezetta
In my 25 years of working for Skyline, I am still amazed to see how so many of our modular exhibits have morphed themselves into something new. With companies growing and changing brands or just adding new products, it is essential that their tradeshow exhibits be kept coherent and current.
I like to think of Skyline’s display hardware as “work horses” because of the number of times my clients have returned to update rather than replace their exhibits. Whether it is a new graphic mural, change of logo or color, or the increase in booth size, it has always been easy to accommodate them within their time frame and budget.
G L Mezzetta is one of my favorite examples … Their original purchase of a Mirage 10′ inline exhibit showcased several different graphic murals and logos for several years. Then as they needed to expand their booth space and highlight more products, our Inliten hardware with product shelving and other custom features was integrated both structurally and visually. And each time their logo changed and more product lines added , another set of banners and awnings were updated quickly and cost effectively. I think the real bonus was how well this 10 x 20 inline now works as a backdrop since they have moved up to a 20 x 20 space.
What a great way to make your display work for you!
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
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Simply put, if you allow 2 weeks to complete a project, guess how long it will take? Everyone has deadlines and those of us in the trade show display world know this as well as anyone, but if we only allow work to take up only so many hours of our day and work relentlessly to maintain that schedule you will be amazed at how you are able to accomplish.
Parkinson’s Law:
“Work expands so as to fill the time available for its completion.”
Think back to the day before you went on vacation or the time you had that last-minute change that you somehow were able to accomplish before the deadline. Yes, it may have been a miracle but more than likely you were conforming to the constraints that were put upon you. These constraints, whether they are exterior (say, show deadlines) or interior, you are personally putting a deadline on a project, forcing you to be more productive. Read more on Time Management.
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Product demos are the most important element you can control in your exhibit to create more memorable exhibits.
Product demonstrations take full advantage of the face-to-face, interactive trade show environment. A good product demo can set you apart from other exhibitors who just sit there, even if they have a popular product and a well-known company. A good product
This is jump-up-and-down, shout-it-from-the-show-hall-rooftops news. This is where you can make your trade show marketing more powerful, more memorable, and more effective than your competitors.
So if you are not doing a demo in your booth, create one. And if you are, make it even better.
To help you, here are 7 elements that make a great trade show demonstration.
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Dfine Inc. headquartered out of San Jose, CA has recently unveiled their new branding at the North American Spine Society tradeshow in Orlando, FL. Dfine is a medical device company that helps patients with back pain due to spine fractures and other sources of bone pain.
For their debut, Dfine increased their booth size from a 10×20 inline up to a 20×20 island. The new design is open and inviting considering 360 degree exhibit accessibility. Their color schemes also shifted from very deep hues and rich colors to a simplistic white background accentuated with blue stroke lines. They followed Skyline’s number one rule for island designs, maximize height. Their vision was realized by using three large vertical billboard style towers. A hint of backlighting was also incorporated in the exhibit design with graphic light boxes on the exterior of the all white closet, and Skyline lit tapered tables. The finishing touch to complete the Dfine experience was their choice of an ivory carpet which was encompassed within their space.
Inital greyscale concept – Front View
Final design- front
Initial greyscale concept – Back View
Final design- back
“Thanks for the excellent support during the tradeshow. The booth looked really good. Everyone commented about this. And I believe it helped us get 3X more leads than we had at NASS last year!” -Ernest Lopez, Product Manager
“CNS wrapped up without issue yesterday and we did receive several compliments regarding the booth design, branding and layout from other exhibitors.” -Ben Murdock, V.P. of Marketing
For re-branding questions feel free to contact me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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3 Reasons why you should think of renting
1. Recurring Cost
The recurring costs associated with a purchased booth include costs of warehousing the booth, its refurbishment from time to time and labor and material costs to set it up. Before committing to undertaking these costs, it is important to be sure that you are really going to use the same booth again. If you rent a booth, you need not worry about your big one time investment or associated costs as many rental packages offer booth setup, dismantle, and shipping service along with the rented booth.
2. Customization and Flexibility
Trade show booth rentals offer you the advantage of customizing the trade show booth every time you participate in a trade show. Moreover, if you are renting a booth, you can even go ahead and rent an elborate one for an important trade show that will deliver the needed impact for that trade show.
Sometimes different trade shows also have varying requirements in terms of booth size, height and structure, in which case again you will need the flexibility of being able to choose a booth as per required specifications.
3. Scalability and Portability
Renting booths also allow you scalability, when you would like participate in two trade shows at the same time. In addition, you save on the transportation cost of the booth, which can especially be exorbitant if your trade show location is overseas or very far away from your office location.
Renting a booth for a trade show is a win-win for the company under most circumstances – it lowers the cost, it gives you the advantages to customize for different market segments and best of all there is no cost of ownership.
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“The Banner Stand gave me more than I expected. I can use two or three together, or separately. I can use them at trade shows or other sites. I can market both my products. It’s extremely flexible.”
“Because the banner stand is so quick and easy to put up and down, when we go to golf courses or other sites, we can set them up to indicate what additional services we offer.”
“The banner stand drew people our way. It was really effective. We started conversations with some pretty high-profile companies.”
“A lot of people said Skyline made good, high quality displays. It was very pleasant talking with my Skyline consultants. I’m very pleased with the design work. Very happy with it all.”
Gil Hicks, owner of GCT Golf.
Banner Stand
Skyline Bay Area is now offering 20% discount on banner stands.
Download your coupon here.
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Skyline Mirage pop up vs. Internet pop-ups: Testimonial says no comparison.
“I had already purchased a less expensive aluminum pop-up display via the internet when I discovered Skyline’s Mirage. I wanted a high-quality pop-up that will last for years, so I bought the Mirage as well. Not only is the frame the most durable on the market, but Skyline’s graphics are incomparable. Now someone else owns the internet unit!”
– Jeff Anderson, Christoff Mitchell Petroleum
Mirage Serpentine
Skyline Bay Area is proud to announce 20% off on the Mirage pop up displays and banner stands.
Download your coupon here.
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Skyline Bay Area is proud to announce 20% off on the Mirage pop up displays and banner stands. Here is one of our many reasons for celebration.
This is what the industry giant John Deere, had to say about us.
“Our latest trade show was a huge success, and Skyline was a major factor,” says Scott Caringella, District Operations Manager. “We had phenomenal results. Our new exhibit is so much more inviting.”
Pop up Display: Skyline Mirage
After using the same booth for 10 years, the company wanted a new look at trade shows. Skyline Exhibits designed a 10′ curved backwall and matching table to anchor a 20′-by-20′ space to display a collection of water-conserving, irrigation control products. A large mural incorporates the new logo, a blow-up of lush, green grass and an inset of an electronic circuit board.
“That image told the story of how we bridge technology and the green industry,” Caringella says. “I thought it was pretty hot how they did that.”
The new exhibit packs into compact cases that fit in employee vehicles and is easy for two people to install and disassemble.
Download your coupon here.
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Skyline’s Trade Show Consultant Jessica Orias and Lyris has been in partnership for over eight years. The open and inviting floor plan has increased traffic at their venues throughout the country. The simplicity and elegance of the Lyris design has allowed them to leverage and market their strong brand presence through effective means during their annual events. We would like to share an article by Lyris about brand marketing. Enjoy!
Often referred to as swag, tchotchkes, or give-aways, they’re the trinkets commonly found in booths at trade shows. We all know them and love them, often secretly roaming the trade show floor scoping out which booth has the “best in show” swag item. Whether a pen, stress ball, sticky note pad, or toy these items represent your brand image on the trade show floor and beyond. So, filling your bowl with swag that is useful and well branded provides more value than you may think.
I’ve had the opportunity to attend many trade shows over the years, and I’m always perplexed when I see swag that is really not very useful. Why would you put so much work and money into something that will likely end up in the trash? I can’t give away all my secrets, but when selecting swag my first priority is to choose something that is both useful and unique. People are more likely to stop at your booth if your bowl is filled with items they can actually use personally or professionally.
Utilize your swag as an icebreaker or talking point. I’ve experienced many swag conversations that lead to further interest in a product or service. Selecting a unique item is even more advantageous as people talk and word of mouth spreads. Before you know it, your swag has gone viral!
Regardless of your swag selection, don’t forget your branding. Always include your logo and contact information on your swag. You may not think it’s important, but it definitely contributes to your brand recognition; not including your logo and contact info actually devalues your brand. A Web site URL, email address, and/or phone number is sufficient and provides people with a means to contact you.
You never know where your swag will end up after it leaves your booth. It could be reached for every day, placed on an office desk, put in a purse or bag, or passed on to a co-worker or friend. In fact, your swag could be passed around more than you know. This means your brand is being passed around as well.
So, what branded swag will you be handing out at your next trade show? As with all aspects or your booth presentation, it’s important to remember the value of your swag. It may not be at the top of your list, but shouldn’t be forgotten and is worth the investment. Choose swag that people will find useful day in and day out. If you decide to go the unique route, but not necessarily for long term use, at a minimum make sure your swag gives people something to talk about. Above all, and I can’t stress this enough, make sure your swag is branded with your logo and contact information. You never know whose hands it will end up in next.
About the Author
Becky DeRosa is events manager at Lyris. She is responsible for managing and executing all marketing programs associated with North American and international trade shows.
Contact Jessica Orias at Skyline Exhibits Bay Area if you would like to learn more about this article.
Filed under: Jessica's Blog, News, Show Tips, Success Stories | 2 Comments »
