Putting Color in its Place
When I walk into most trade shows today, I still can feel overwhelmed by the competition of visual effects that stand before me. Tall structures with bold logos and large format graphics….spinning towers… rear lit hanging signs are all out there to get my attention. What is it that really does catch my eye? Plain and simple, it is the smart use of color. I honestly feel it can help make the difference between blending in… or standing out against your neighbor.
Smart color accents:
Small booths are no exception to this concept. I really like how the conservative grays of the hardware, backdrop and flooring of the Con+text exhibit are brought to life with the contrasting orange and green accents. Simple, yet effective.
The Freshness of Green anchored by the Play of Orange
Contrasting colors:
3PAR- Color against color. Yellow against purple. Did you know that complimentary colors have the greatest contrast and will pop most when placed against each other. What a great way to get those bridges and large banners to catch your eye from afar!
3 PAR - The Royal Duo - Purple and Gold
Black tones down bold color
Wow… The Chick Chocolates design almost glows in the dark, but the smart use of a black carpet actually tones down and frames the bright pinks, yellows and greens. And as a bonus , it helps bring your focus to the “Chicks” figures throughout the space
Color in Chic Chocolate
Multiple color mix
Using bold and large color blocks, Broder shows how multiple colors, one on top of color as well as next to another, can really stand out. Notice how the white booth hardware gives it extra punch as it also frames matching color products.
600 square feet of color splash: Border
After all, isn’t your booth actually a work of art?
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Creative Marketing, Exhibit Rentals, Experiential Brand, Graphics: Tips and Tricks, Intelligent Design, Mary Hutton, Show Tips, trade show marketing | No Comments »
Maximizing that Pricey 100 Square Feet of Tradeshow Real Estate
Everyone loves to get their money’s worth, including tradeshow exhibitors. After helping many clients successfully improve their display’s effectiveness over the past several years, I have put together a few basic guidelines which you can experiment with. Whether you are retrofitting your pop-up, reconfiguring modular hardware, or starting from scratch, just a little creativity can go a long way.
1- Utilize your entire floor space… both side to side as well as front to back. While I do not encourage overcrowding, I like to see the use of more than one table in a 10 x 10 space. Look how well West Liberty Foods utilizes both aisles not only to greet attendees, but also to showcase a special product with impact and visual appeal. And phin nicely positions two tables to give themselves extra workspace and bold branding. Don’t overlook the use of smaller and very affordable hardware items such as banner stands or information placards for complimenting your back-wall marketing message. With their multi-function capabilities of video, product and literature display, these are great ways to bring your message closer to the aisle.
West Liberty Foods
Phin
2- There’s an extra 6” of space above the top of your exhibit hardware! Most standard 10 x 10 units are manufactured at 7.5’ which gives you the opportunity for some “out the box” thinking. Try something bold with a profiled headers like Baden’s or phin’s. Or more simply, a velcro detachable marketing message in a brightly colored circle or starburst shape will even get some extra attention.
Baden 10' x 10'
3-Creative flooring is probably the most overlooked tip of all. Any booth will change appearance sitting on a different color flooring. So, if red or black carpeting might be a bit bold for your next show, with the range of color options now available, you can so easily go beyond beige or gray to look different as well terrific!
B. Telzer Gear
PS…this is the perfect place to add a company logo if the budget allows.
I think B. Telzer Gear did it just right!
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Exhibit Rentals, Experiential Brand, Graphics: Tips and Tricks, Mary Hutton, Show Tips | No Comments »
Tried and True – Popping up the Energy of your Pop-Ups!
Mezetta
In my 25 years of working for Skyline, I am still amazed to see how so many of our modular exhibits have morphed themselves into something new. With companies growing and changing brands or just adding new products, it is essential that their tradeshow exhibits be kept coherent and current.
I like to think of Skyline’s display hardware as “work horses” because of the number of times my clients have returned to update rather than replace their exhibits. Whether it is a new graphic mural, change of logo or color, or the increase in booth size, it has always been easy to accommodate them within their time frame and budget.
G L Mezzetta is one of my favorite examples … Their original purchase of a Mirage 10′ inline exhibit showcased several different graphic murals and logos for several years. Then as they needed to expand their booth space and highlight more products, our Inliten hardware with product shelving and other custom features was integrated both structurally and visually. And each time their logo changed and more product lines added , another set of banners and awnings were updated quickly and cost effectively. I think the real bonus was how well this 10 x 20 inline now works as a backdrop since they have moved up to a 20 x 20 space.
What a great way to make your display work for you!
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Banner Stands, Brand loyalty, Creative Marketing, customer loyalty, Mary Hutton, Show Tips, Success Stories | No Comments »