7 Rudimentary Instructions for Trade Show Booth Staffers
As a trade show manager you are responsible for the success of your mega production. Having a prepared booth staff will definitely help you in the long run.
1. Instruct staffers where and when to pick up badges if you are not distributing badges to the staff before the show.
2. Instruct the staffers the show dates and hours that they need to be at the booth. converse with the staffers what they should do if they are running late for their assigned time or fall ill and are unable to make it to the show floor. It is wise to schedule a few floaters for every shift in case last-minute changes.
3. Instruct the directions, transportation options from the hotel to the convention center. Give the estimate time to travel on show days.
4. Instruct your company’s dress code and distribute booth uniforms if you are using them.
5. Instruct on the limited personal storage space in the exhibit. It is messy and not secure to leave the personal belonging lying on the booth floor.
6. Instruct the schedule and location of end-of -day debrief meetings to review what worked and what did not work. This is a great way to brainstorm any necessary mid-course connections that needs to be implemented for the remainder of the show.
7. Instruct the individual responsibility for exhibit tear down. Schedule task ahead of time to ensure that your staffers are there when you need them.
Source: Exhibitor Magazine
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