Make logistical cost part of your trade show design criteria.
After visiting the Exhibitor Show 2011 a few weeks ago, it has become apparent that the industry has morphed to the Skyline model of custom modular. Because of that I started thinking more about the logistical costs associated with owning an exhibit.
With systems becoming lighter in weight in general why not demand that the logistical cost be associated with any exhibit design. Because we all now look at every penny of our trade show budget why not attack the single item (logistics) that creates the most demand on our marketing dollar!
In the example shown we have designed an custom-modular Skyline exhibit that comes ships in only 2 pieces. One 4′ x 4′ x 8′ crate & one monitor case 50″ x 24″ x 46″ (AV anvil case not pictured)
The difference alone in shipping, drayage, and installation and dismantle is $25,000 cost per show. Multiply that over the life time of an exhibit the numbers becomes staggering. The exhibit shown below is priced at $56,000. You can justify the cost of a new exhibit after just 2 shows. And keep in mind this does not include storage, in and out fees, material handling fees, and labor to upkeep your exhibit.
So demand from your design team that they incorporate in the design process the logistical demands of the exhibit. I know that you will find that justifying a new exhibit purchase will become much easier in your next marketing meeting.
Chuck Boyle
CEO, Skyline Northern California
Custom Modular from Skyline
Filed under: Chuck Boyle, Creative Marketing, Envoy, Envoy Phase II, Exhibit Rentals, Island Design, Show Tips, trade show booth designs, trade show marketing | No Comments »
Todd’s Blog: Australia Pavilion, Bio International Convention 2010
Australia Pavilion, Bio 2010
Please do not call the Australian Koala, not to be confused with the well known Sloths of South America, a bear because they are in actuality not related to the bear family and Koala’s tend to be very sensitive animals. Contrary to the erroneous meaning of the Koalas name, “don’t drink”, there were plenty of celebratory beverages being consumed in the Australia booth at the annual 2010 Bio International Convention. The Australian Trade Commission invited a group of the top biotech firms in the country to attend under a united 40×50 ft space and Skyline was tasked with designing an atmosphere that would creatively represent Australian culture and style while also providing each vendor a functional and compelling presentation area. The design incorporated Skyline’s new modern Envoy product for the demo stations with a highly visible arching Australian sign – with a Boomer or as we American’s call it a Kangaroo – attracting attendees from throughout the hall. The Koala is a humble character but we are slightly less in proclaiming we aced this design (ace is slang for “excellent” for those keeping track).
Todd Anderson
Exhibit Consultant
Skyline Northern California
Filed under: Bio 2010, Envoy, Exhibit Rentals, Show Tips, Todd Anderson, Todd's Blog, trade show booth designs | No Comments »
Jessica’s Blog: Envoy – The cool trade show design
COOL (adj.) slang – fashionable and socially attractive at the time; often skilled or socially adept
We have been taught not to use slang words to describe things, however who can avoid the word “cool” when talking in design language? In any type of design meeting, if either the designer or designee abruptly hears or says the “C” word, it automatically becomes grounds for the imaginiation switch to turn on and morphs into a creative no holds barred!
Cool can be translated in unlimited ways in tradeshow design, however there is a double edge sword, cost. Cool consists of doing things out of the box, which like anything comes with a premium. Just like buying a car, the leather interior, bose speaker system, and sports package are the “cool.”
My pick for the the current cool in trade show booths is Skyline’s release of their the new modular system, the Envoy®. It has redefined cool in a modular world. I am a strong advocate of the Envoy® and believe it delivers a cool exhibit without the custom price tag. No other system in the industry comes close. The modularity of standardized catalog parts and use of lightweight fabric is what makes this system. Unlike webbed truss and vertical “poles” this system offers more of a modern architecture.
There are a lot of proud owners of other skyline modular systems, i.e. truss, inliten, tube, however do not discredit the current inventory. The Envoy easily marries with existing Skyline lines to reconfigure without completely throwing out the exhibit. Envoy® is definitely an easy option to upgrade to the sports package.
The Envoy® has arrived and will be embraced as the new cool trade show booth.
For creative ideas for the Envoy feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
Filed under: Envoy, Intelligent Design, Island Design, Jessica's Blog, Linear Trade Show Booth, trade show booth designs | No Comments »
Jessica’s Blog: Skyline Booth Sighting: Smart Car uses Envoy in Santa Clara, CA
The cat is out of the bag! I shop regularly at Valley Fair Mall in Santa Clara, and to be honest, probably more than I should. As I was exiting Nordstrom’s onto the 2nd floor of the mall, I saw the Envoy which was being used by Smart Car. If you haven’t heard of this system already, it won best new product @ Exhibitor Show earlier this spring. The Envoy was designed and developed by Skyline Exhibits to meet the transition of modern exhibiting. Visit here to preview the Envoy video: The Envoy.
Smart Car uses our 4×8 envoy system with a connected overhead ceiling which creates a canopy for their very compact car. The entire display is skinned with full fabric graphics, and the ceiling has cut-outs for halogen lighting strips. Also, Skyline’s popular stratus table is used as their quick workstations; however, they were unmanned when I was there. Maybe it was because I wasn’t there during their “busy” time.
The inside of the Envoy has attached bench seating that can barely bee seen by this picture. While everyone was checking out the Smart Car, I was more interested in testing
out the chairs!
By the way, the Smart Car is not too bad either.
We would like to share your own “Skyline Booth Sightings” pictures. Please email pictures to jlorias@skybay.com in exchange for a Skyline voucher.
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com | fx. 510.490.9949 | www.skybay.com
Filed under: Envoy, Jessica's Blog, Skyline Booth Sighting | No Comments »
Envoy-Purchase and Rental Solution
Envoy- Exhibitor Shows’ Best New Product is now available in both purchase and rental solutions
As of July 1st Skyline Displays, Bay Area new custom modular trade show booth solution became available both to sell and rent to our clients and prospective clients. The reason for the buzz on this product is that it is meeting the ever present need for a true custom modular look. Over the years, the industry had morphed to lighter weight modular exhibits. Typically these designs consist of extruded aluminum poles, or truss with large format fabrics graphics. Because Envoy embraces a different hardware structure it won the best “New Product” at the Exhibitor Show this February, 2010.
Envoy gives a fresh approach to this without the “pole” system. Envoys’ contemporary design keeps up with the new trends in the field of industrial design and architecture. In evokes the look and feel of today’s most in demand brands. Think Apple and Herman Miller
If you’re looking for a new fresh look in our industry do yourself a favor and check out the video in the attached file. You can also sign in and get a brochure online. Or just e-mail us for a hard copy of the brochure.
This is an exciting new product. Please feel free to download the brochure.
Chuck Boyle
CEO, Skyline Northern California
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, Chuck Boyle, Envoy, Envoy Phase II, Show Tips | No Comments »
San Francisco: Trade Show displays: Envoy Phase II
Envoy: In Step with Today’s Leading-edge Design
Today’s savvy consumers are developing a greater awareness of design, thanks to well-designed products covering the spectrum from iPhones to Volkswagens. Even Target, K-Mart and Walmart are touting their own designers. With that in mind, we designed Envoy with an eye towards the clean aesthetic of modern graphics, products and architectural design – setting a completely new benchmark for modular exhibits.
With Envoy’s industry-leading style, we get a clean custom than with any other modular structural system. We are proud of this modular design aesthetic. Envoy gives trade show exhibitors the unrivaled advantage of a clean, contemporary look in a lighter-weight modular system. That means substantial savings on shipping and drayage, as well as storage and I&D. All, while providing our customers the flexibility to reconfigure their trade show exhibit designs easily and cost-effectively.
What’s New in Phase II?
• Individual system components can be ordered to build full exhibits
• Three cabinet styles with semi-secure storage capability
• Smaller, 7” shelf for small product display
• LED light box capability for 4×4 and 4×8 frames
• New graphic options for back lighting fabric or board graphics
• Monitor cut-outs on fabric graphics
• Ceiling arch graphic panels with spot lights
• Variable size Envoy Tension Banners
• Variable size Tapestry 2” Loop Banners
Trade show booth design: Envoy
Modern, smart design puts focus on customer’s products.
Envoy’s painted aluminum frame boasts curved and arched cast corners and an ultra-clean design that focuses attention on your customers’ products rather than the exhibit hardware. The structures create an open palette for client branding – a palette that complements, rather than competes with, the client’s messaging and the graphic design.
Less weight means more savings.
Those sleek aluminum frames translate to lower shipping costs and drayage fees.
Fabric panels perform brilliantly.
Skyline’s stretch knit fabric allows graphics to print beautifully, with great color pop. And our FlexLock™ fabric connection system makes the fabric panels fast and easy to install and change out when the message or market changes – without changing any of the exhibit’s hardware.
Trade show booth design: Envoy Linear
Filed under: Envoy, Envoy Phase II, Exhibit Rentals, Island Design, Linear Trade Show Booth, New Products | No Comments »