Trade show booth: Internet vs. Consultative

As a small business owner specializing in trade show booths and events I have had to answer the question that has become quite common over the last few years. “Why is there significant price difference between your pop-up display and the one I just found on the internet? The standard answer which most in this industry used was “Quality”. And it is the one of correct answer but does the consumer believe it? Let’s explore what I believe to be the significant differences between these type of sales and how the internet has benefited the consumer by us lowering our prices to compete while assuring a higher level of quality, design, and service.

Quality

There is no question that low priced trade show displays panels in comparison in the quality department. Many don’t find this out until after they buy. Mostly it’s the materials being used. For example in most low end pop-up displays use low grade aluminum frames. At Skyline for example we have aluminum, fiberglass, and graphite frames. This gives us the ability to compete against our own product. See blog on aluminum vs. graphite frames.

Visualize it this way. Tennis rackets were once wooden, and then they progressed to aluminum, then to fiberglass and eventually to graphite. Bottom line it’s a stronger lighter material that takes the pounding of the trade show world more efficiently. So the quality of the frame itself is different. But where the consumer sees another significant difference is in the quality of graphics. Many times these prints are made for the “one-time” usage and when you begin to transport these exhibits graphics have a tendency to suffer.

Service

Basically, if you buy on the internet you are now responsible for the design, logistics and install and dismantle of your exhibit. Basically you become the fulfillment house. There is no consultant on the other end of the line. They will quote and ship and that’s about it. In a consultant sale you get the same level of service as if you were buying a large exhibit. We are committed to quality and it is not compromised at any level. Also with our products you get lifetime guarantees. Internet offers no guarantee or very limited in their time and scope.

Design

Most consultants have a full complement of designers and production artist for your use. These designers are constantly retrained on new designs and concepts that are using the best of the new products available to the consumer. Most importantly they specialize in trade show exhibit and design.

Relationship

Trade Show consultants understand your industry. Current trends, new products, shipping, storage, installation and dismantle, and most importantly, we are experts in design and spatial concepts to help assure your success at the shows and events that you attend. And even if you don’t need these types of services on the lower end of the product spectrum it’s critically important to establish relationships with consultants that can help you across the wide spectrum of activities that your company attends over time. Our job is to make you look good.

Chuck Boyle
CEO, Skyline Northern California

If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.

Filed under: Chuck Boyle, Graphics: Tips and Tricks, News, Show Tips

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