American Society for Radiation Oncology (ASTRO)
The 52nd Annual Meeting of the American Society for Radiation Oncology (ASTRO) www.astro.org in San Diego, CA at the San Diego Convention Center this past October 31st – November 4th. What a great venue and city and home to the west coast’s Marine Corps Recruiting Depot (MCRD) and Naval Base Coronado.
This year’s ASTRO was by far one of the largest Tradeshows in its’ 52 years. The tradeshow used Halls B2 – G and more than 283 companies exhibited. The amount of square footage that was used for the show was more than 35,000 sq. ft. Also there was more than 12,000 Attendees to explore and conduct business on the show floor.
The ASTRO Show has been around for 52 years and so have some of the companies that Exhibit but there also has been some changes with the turbulent world economic climate. Some new and old companies have emerged as players in the Radiation Oncology market. I was amazed at the large custom modular exhibits being used at the Show. According to my observation there were about 60% had some type of custom modular component to their exhibit property.
Custom Modular primarily means that standardized components are used to use custom configurations and designs. Majority of the booth structure incorporates fabric because of the versatility and cost of use. The fabric can be used in many different ways such as main graphics, layers to provide a 3-D look, double-sided print coverage, sheer drapery, back lighting possibilities and much more. It also can save you money on shipping, drayage and installation and dismantle.
Here are just a few of the companies that seemed to stand out on the Exhibit Floor:
Accurray Inc.
The CyberKnife® Robotic Radiosurgery System treats tumors anywhere in the body non-invasively; automatically tracking, detecting, and correcting for tumor and patient movement in real-time throughout the treatment.
www.accuray.com
ACP Composites
ACP Composites specializes in the design and fabrication of high quality radiolucent carbon fiber diagnostic imaging components and accessories. These include carbon tabletops, covers, arm boards and fixation components. ACP provides concept development, rapid prototyping and a wide variety of composite materials. With over 20 years of composite manufacturing experience, ACP is uniquely qualified to help you succeed.
www.acpsales.com
Broncus Technologies
LungPoint® Software provides tools to easily plan and review the bronchoscopic placement of lung fiducial markers. Accurately, quickly and cost-effectively navigate to locations in the lungs with Virtual Bronchoscopic Navigation.
www.broncus.com
Carl Zeiss
Radiation therapy using the INTRABEAM System from Carl Zeiss provides a radiotherapy treatment options derived from a philosophy that utilizes a clinical- evidence based approach to patient care. By combining an individualized treatment with internal, low-energy, x-ray radiation, the INTRABEAM Radio- therapy System enables a less invasive cancer treatment option.
www.meditec.zeiss.com/radiotherapy
IntraOp Medical
IntraOp Medical provides innovative technology solutions for the treatment and eradication of cancer. Founded in 1993, IntraOp is committed to providing the tools doctors need to administer radiation safely and effectively to all patients with cancer.
Xoft, Inc.
The Axxent eBxTM System may be used for accelerated partial breast irradiation after lumpectomyandfor irradiation in endometrial, skin and intraoperative cancer treatments.
www.xoftinc.com
The 53rd Annual Meeting of the American Society for Radiation Oncology (ASTRO) is going to be held Oct. 2 – 6, 2011 Please check out the Calendar of Events http://www.astro.org/Meetings/CalendarOfEvents/index.aspx
For ideas or comments on ASTRO 2011 please contact me at amontano@skybay.com
Anthony Montano
Exhibit Consultant
amontano@skybay.com
Filed under: Anthony Montano, ASTRO, Island Design, Show Tips, Skyline Booth Sighting
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