Putting Color in its Place

When I walk into most trade shows today, I still can feel overwhelmed by the competition of visual effects that stand before me. Tall structures with bold logos and  large format graphics….spinning towers… rear lit  hanging signs are all out there to get my attention. What is it that really does catch my eye?  Plain and simple, it is the smart use of  color. I honestly feel it can help make the difference between blending in… or standing out against your neighbor.

Smart color accents:

Small booths are no exception to this concept. I really like how the conservative grays of the hardware, backdrop and flooring of the Con+text exhibit are brought to life with the contrasting orange and green accents. Simple, yet effective.

The Freshness of Green anchored by the Play of Orange

Contrasting colors:

3PAR- Color against color. Yellow against purple. Did you know that complimentary colors have the greatest contrast and  will pop most when placed against each other. What a great way to get those bridges and large banners to catch your eye from afar!

3 PAR - The Royal Duo - Purple and Gold

Black tones down bold color

Wow… The Chick Chocolates design almost glows in the dark, but the smart use of a black carpet actually tones down and frames the bright pinks, yellows and greens. And as a bonus , it helps bring your focus to the “Chicks” figures throughout the space

Color in Chic Chocolate

Multiple color mix

Using bold and large color blocks, Broder shows how multiple colors, one on top of color as well as next to another, can really stand out. Notice how the  white booth hardware gives it extra punch as it also frames matching color products.

600 square feet of color splash: Border

After all, isn’t  your booth actually a work of art?

Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California

Filed under: Creative Marketing, Exhibit Rentals, Experiential Brand, Graphics: Tips and Tricks, Intelligent Design, Mary Hutton, Show Tips, trade show marketing

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