When I walk into most trade shows today, I still can feel overwhelmed by the competition of visual effects that stand before me. Tall structures with bold logos and large format graphics….spinning towers… rear lit hanging signs are all out there to get my attention. What is it that really does catch my eye? Plain and simple, it is the smart use of color. I honestly feel it can help make the difference between blending in… or standing out against your neighbor.
Smart color accents:
Small booths are no exception to this concept. I really like how the conservative grays of the hardware, backdrop and flooring of the Con+text exhibit are brought to life with the contrasting orange and green accents. Simple, yet effective.
3PAR- Color against color. Yellow against purple. Did you know that complimentary colors have the greatest contrast and will pop most when placed against each other. What a great way to get those bridges and large banners to catch your eye from afar!
Black tones down bold color
Wow… The Chick Chocolates design almost glows in the dark, but the smart use of a black carpet actually tones down and frames the bright pinks, yellows and greens. And as a bonus , it helps bring your focus to the “Chicks” figures throughout the space
Multiple color mix
Using bold and large color blocks, Broder shows how multiple colors, one on top of color as well as next to another, can really stand out. Notice how the white booth hardware gives it extra punch as it also frames matching color products.
After all, isn’t your booth actually a work of art?
Skyline Displays Bay Area
Skyline Displays Northern California
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