Your Etch-a-Sketch Is Not an iPad!
Are You Using Social Media To Maximize Your Trade Show Experience?
The world is changing. Daily business habits are changing. Customer buying habits are changing. What works today may very well not work in only a few years. But what is certain is that we are all connected to the world – always. Like it or not, it seems apparent that we will not be turning backwards on this trend any time soon. Our smartphones and iPads are most likely not fads like bell bottom jeans and disco music, but more of an indication as to how life will be going forward. From now on, expect to be constantly connected. Are you keeping up? Do you know what ‘the kids’ are doing these days? If not, you better learn quickly because evidence shows that the buying habits of the more technologically savvy are trending in new directions. Old school is old news.
Facebook. Twitter. These are two words that few people knew just four years ago. Now they are towering icons in our daily lives. And what’s funny is that these ‘social not-working’ workplace distractions are quickly becoming part of our daily business lives, too. I bet your boss just loves that. But it’s true. And when it comes to trade shows and exhibiting, social media can be used in many creative ways to help tell your story. The possibilities are…limitless.
The world is changing. Are you?
Berkeley Dowd
bdowd@skybay.com
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Show Tips, Technology
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