The more I travel to shows there still is an area of events which has room for improvement, and and as odd as this is to say, interaction. As social media allows us to be constantly connected at rapid speed, at trade shows it takes a bit more time to do. Trade shows is a place to nurture relationships and makes them more personal. The act of the “hello” without pressing send these days is such the acclamation.
At the same time event producers and organizers have recently tried different ways of integrating social media and face to face interaction. Social media which feeds in pre function areas have been probably the best attempt at getting information out to as many attendees as possible. The use of hashtags (#) and conference codes via twitter has probably been the best way to find comments real time. It is not an ideal way as not everyone is a user, but a good start.
With us being in a world of “there’s an app for that,” Flock by Doubledutch has now created an application to interact an event all into one platform. Attendees can now interact and engage with the event as a whole. As this creates data for future use, comes analytics, and with today’s marketing it is all about analytics. Please visit Flock by doubledutch for more info and details.
What a great app as it is something which will truly improve events. I am hopeful the future of technology will streamline event interactions this way as the platform standard.
For ideas for Social Media at Trade Shows feel free to email me at email@example.com
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