Putting Color in its Place
When I walk into most trade shows today, I still can feel overwhelmed by the competition of visual effects that stand before me. Tall structures with bold logos and large format graphics….spinning towers… rear lit hanging signs are all out there to get my attention. What is it that really does catch my eye? Plain and simple, it is the smart use of color. I honestly feel it can help make the difference between blending in… or standing out against your neighbor.
Smart color accents:
Small booths are no exception to this concept. I really like how the conservative grays of the hardware, backdrop and flooring of the Con+text exhibit are brought to life with the contrasting orange and green accents. Simple, yet effective.
The Freshness of Green anchored by the Play of Orange
Contrasting colors:
3PAR- Color against color. Yellow against purple. Did you know that complimentary colors have the greatest contrast and will pop most when placed against each other. What a great way to get those bridges and large banners to catch your eye from afar!
3 PAR - The Royal Duo - Purple and Gold
Black tones down bold color
Wow… The Chick Chocolates design almost glows in the dark, but the smart use of a black carpet actually tones down and frames the bright pinks, yellows and greens. And as a bonus , it helps bring your focus to the “Chicks” figures throughout the space
Color in Chic Chocolate
Multiple color mix
Using bold and large color blocks, Broder shows how multiple colors, one on top of color as well as next to another, can really stand out. Notice how the white booth hardware gives it extra punch as it also frames matching color products.
600 square feet of color splash: Border
After all, isn’t your booth actually a work of art?
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Creative Marketing, Exhibit Rentals, Experiential Brand, Graphics: Tips and Tricks, Intelligent Design, Mary Hutton, Show Tips, trade show marketing | No Comments »
Maximizing that Pricey 100 Square Feet of Tradeshow Real Estate
Everyone loves to get their money’s worth, including tradeshow exhibitors. After helping many clients successfully improve their display’s effectiveness over the past several years, I have put together a few basic guidelines which you can experiment with. Whether you are retrofitting your pop-up, reconfiguring modular hardware, or starting from scratch, just a little creativity can go a long way.
1- Utilize your entire floor space… both side to side as well as front to back. While I do not encourage overcrowding, I like to see the use of more than one table in a 10 x 10 space. Look how well West Liberty Foods utilizes both aisles not only to greet attendees, but also to showcase a special product with impact and visual appeal. And phin nicely positions two tables to give themselves extra workspace and bold branding. Don’t overlook the use of smaller and very affordable hardware items such as banner stands or information placards for complimenting your back-wall marketing message. With their multi-function capabilities of video, product and literature display, these are great ways to bring your message closer to the aisle.
West Liberty Foods
Phin
2- There’s an extra 6” of space above the top of your exhibit hardware! Most standard 10 x 10 units are manufactured at 7.5’ which gives you the opportunity for some “out the box” thinking. Try something bold with a profiled headers like Baden’s or phin’s. Or more simply, a velcro detachable marketing message in a brightly colored circle or starburst shape will even get some extra attention.
Baden 10' x 10'
3-Creative flooring is probably the most overlooked tip of all. Any booth will change appearance sitting on a different color flooring. So, if red or black carpeting might be a bit bold for your next show, with the range of color options now available, you can so easily go beyond beige or gray to look different as well terrific!
B. Telzer Gear
PS…this is the perfect place to add a company logo if the budget allows.
I think B. Telzer Gear did it just right!
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Exhibit Rentals, Experiential Brand, Graphics: Tips and Tricks, Mary Hutton, Show Tips | No Comments »
Pop-Up Display Durability Test Comparison
What Happens If A Truck Runs Over Your Display?
How durable should a trade show display be? Well, how durable do you want it to be?
Take a look at how durable the Skyline Mirage™ pop-up display really is. To put the frame to the test we ran a truck over the frame, then set up the exhibit without any issues. The Mirage™ composite framework can withstand abuse like no other similar type of exhibiting product. We also took a competitive brand aluminum trade show display frame and watched it crumple by comparison.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Show Tips | 1 Comment »
New Products: Myriad Backwall Banner Options
Designed for Impact, Flexibility and Merchandising
Myriad gives you a full inline display with just two lightweight banner stand units. Myriad’s center banner adds graphic area with little additional weight and no extra hardware.
Myriad Banner Stand: Smart design meets perfect form
Myriad offers you more than other banner stands. In addition to giving you lightweight portability, convenient set up and big graphics, you also get the ability to display products and literature.
Integral Merchandising System
Myriad is designed to give banner stand exhibitors more options and flexibility than ever before. Its merchandising capabilities are built into the system so you get a cohesive brand and product presentation.
Easy to Change Graphics
Myriad’s Graphic Exchange System allows you to update or change your graphic to target specific audiences without investing in new hardware.
Inline Arch
Get a full inline display with just two lightweight banner stand units and a Center Banner. Center Banner available in arch or flat top
Inline Flat-Top
3 units fill a 10-foot booth space.
Single Myriad banner
The flexibility of the Myriad system allows you to use the dynamics just as you need per marketing event. Use a single banner at your trade show to compliment your existing properties, or use a combination back wall to fulfill a 10×10 tradeshow space! Literature stands and a n arched top will bring your exhibiting message to potential clients at your next trade show venue.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Banner Stands, New Products, News | No Comments »
Skyline Tradewinds Expandable Exhibits
Tradewinds Fabric pop-up exhibits with lighting options
The new Skyline Tradewinds line of pop-up exhibits by Skybay exhibits, offers the portability and reduced weight of fabric while maintaining the impact of the traditional expandable pop-up display. This convenient all-in-one design has quick and easy set-up, lightweight aluminum framework, durable pre-attached fabric graphic mural, wrinkle resistant stretch knit fabric, and your choice of halogen or incandescent lighting.
Three modular inline model options are available; single fabric panel with end caps, single graphic panel without end caps and mural graphic with seamed end caps allowing for a clean and distinct graphic on each end.
Your fabric mural graphic is attached to the aluminum framework so your display expands with its graphic already in place saving you valuable time in set-up and take down after you marketing event has concluded.
Contact your Skybay Northern California sales representative for all the details on this new and exciting product.
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December Mirage Special
Hurry and take full advantage of Skyline’s spectacular Mirage discount for the month of December. Receive one printed graphic panel FREE when you invest in a full set of printed mural panels for your display. That is a savings of $300 to $700! Now is the time to update your current graphical messaging and take full advantage of the marketing power your Skyline portable exhibit has to offer at your next show or marketing event. Contact your local Skyline exhibiting consultant today and get all the details!
* Amount of saving depends on the size or your Mirage and graphics you choose
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