Jessica’s Blog: Sun Tropics Exhibit for Fancy Food 2012 SF
Sun Tropics debuted their brand new booth exhibit at 37th Annual Winter Fancy Food Show in San Francisco, California. The main focus of their 10×10 corner space was to sample and display their all natural juice products while at the same time keeping their set up and installation easy and manageable. To accomplish this they opted for Skyline’s 3000-R portable bannerstand backwall in an inkjet print at custom height of 92″. In addition they put to use the 6′ table which was included in their space rental and draped it with an imperial blue throw with a fully printed front logo. This entire exhibit of 3 bannerstands, 3 lights, and 3 table throws packed in one wheeled round case at 30 lbs.
For any questions on bannerstand backwalls feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Account Executive | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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Trade show booth: Internet vs. Consultative
As a small business owner specializing in trade show booths and events I have had to answer the question that has become quite common over the last few years. “Why is there significant price difference between your pop-up display and the one I just found on the internet? The standard answer which most in this industry used was “Quality”. And it is the one of correct answer but does the consumer believe it? Let’s explore what I believe to be the significant differences between these type of sales and how the internet has benefited the consumer by us lowering our prices to compete while assuring a higher level of quality, design, and service.
Quality
There is no question that low priced trade show displays panels in comparison in the quality department. Many don’t find this out until after they buy. Mostly it’s the materials being used. For example in most low end pop-up displays use low grade aluminum frames. At Skyline for example we have aluminum, fiberglass, and graphite frames. This gives us the ability to compete against our own product. See blog on aluminum vs. graphite frames.
Visualize it this way. Tennis rackets were once wooden, and then they progressed to aluminum, then to fiberglass and eventually to graphite. Bottom line it’s a stronger lighter material that takes the pounding of the trade show world more efficiently. So the quality of the frame itself is different. But where the consumer sees another significant difference is in the quality of graphics. Many times these prints are made for the “one-time” usage and when you begin to transport these exhibits graphics have a tendency to suffer.
Service
Basically, if you buy on the internet you are now responsible for the design, logistics and install and dismantle of your exhibit. Basically you become the fulfillment house. There is no consultant on the other end of the line. They will quote and ship and that’s about it. In a consultant sale you get the same level of service as if you were buying a large exhibit. We are committed to quality and it is not compromised at any level. Also with our products you get lifetime guarantees. Internet offers no guarantee or very limited in their time and scope.
Design
Most consultants have a full complement of designers and production artist for your use. These designers are constantly retrained on new designs and concepts that are using the best of the new products available to the consumer. Most importantly they specialize in trade show exhibit and design.
Relationship
Trade Show consultants understand your industry. Current trends, new products, shipping, storage, installation and dismantle, and most importantly, we are experts in design and spatial concepts to help assure your success at the shows and events that you attend. And even if you don’t need these types of services on the lower end of the product spectrum it’s critically important to establish relationships with consultants that can help you across the wide spectrum of activities that your company attends over time. Our job is to make you look good.
Chuck Boyle
CEO, Skyline Northern California
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
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Bay Area:Pop Up Displays: Limited Time Promotion
Skyline Bay Area is proud to announce 20% off on the Mirage pop up displays and banner stands. Here is one of our many reasons for celebration.
This is what the industry giant John Deere, had to say about us.
“Our latest trade show was a huge success, and Skyline was a major factor,” says Scott Caringella, District Operations Manager. “We had phenomenal results. Our new exhibit is so much more inviting.”
Pop up Display: Skyline Mirage
After using the same booth for 10 years, the company wanted a new look at trade shows. Skyline Exhibits designed a 10′ curved backwall and matching table to anchor a 20′-by-20′ space to display a collection of water-conserving, irrigation control products. A large mural incorporates the new logo, a blow-up of lush, green grass and an inset of an electronic circuit board.
“That image told the story of how we bridge technology and the green industry,” Caringella says. “I thought it was pretty hot how they did that.”
The new exhibit packs into compact cases that fit in employee vehicles and is easy for two people to install and disassemble.
Download your coupon here.
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New Products: Myriad Backwall Banner Options
Designed for Impact, Flexibility and Merchandising
Myriad gives you a full inline display with just two lightweight banner stand units. Myriad’s center banner adds graphic area with little additional weight and no extra hardware.
Myriad Banner Stand: Smart design meets perfect form
Myriad offers you more than other banner stands. In addition to giving you lightweight portability, convenient set up and big graphics, you also get the ability to display products and literature.
Integral Merchandising System
Myriad is designed to give banner stand exhibitors more options and flexibility than ever before. Its merchandising capabilities are built into the system so you get a cohesive brand and product presentation.
Easy to Change Graphics
Myriad’s Graphic Exchange System allows you to update or change your graphic to target specific audiences without investing in new hardware.
Inline Arch
Get a full inline display with just two lightweight banner stand units and a Center Banner. Center Banner available in arch or flat top
Inline Flat-Top
3 units fill a 10-foot booth space.
Single Myriad banner
The flexibility of the Myriad system allows you to use the dynamics just as you need per marketing event. Use a single banner at your trade show to compliment your existing properties, or use a combination back wall to fulfill a 10×10 tradeshow space! Literature stands and a n arched top will bring your exhibiting message to potential clients at your next trade show venue.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
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Check Your Bag – NOT Your Portable Exhibit
Check Your Bag – NOT Your Portable Exhibit
Most airlines are now charging for checked baggage – or at least a second checked bag. Although I find this new revenue stream incredibly annoying when I travel, as an exhibit consultant for Skyline I have found ONE benefit from this policy that will help even the veteran trade show business traveler avoid a frequent and costly mistake.
We know you’re busy and we know that many new electronic technologies keep you constantly engaged to your job responsibilities or to your client’s needs. But not using a trusted freight carrier to transport your new portable trade show exhibit property and instead checking it as baggage on your flight is not effective multi-tasking. It is tradeshow suicide! Come on! Have you ever watched these guys “load” the cargo hold? If they’re not literally throwing the bags up the ramp, they’re (for some reason) forcibly pushing it onto the ramp. The term “handle with care” has no meaning here. Now imagine your new banner stand display kit with lights or portable pop up exhibits with lights being “handled with care” underneath you. This, of course, as you sit ready to depart to your trade show destination, twittering your customers about the product launch to be debuted at the show. Portable doesn’t mean indestructible! So before you become the next casualty of a fare war, please plan ahead. Ship your exhibit property to the advanced warehouse, direct to show, or to your hotel and have a great show!
Berkeley Dowd
Sales Consultant
Skyline Exhibits and Graphics
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
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Graphic Tips: Keep Your Critical Content Visible
It is easy to accidentally obscure you companies identity and messaging when designing your trade show displays graphics. This happens more often on portable displays and bannerstands (such as the Skyline Mirage and 3000-R) due to their configurations. One important things to remember when designing your graphics, is that all critical content should be at least 36″ off the floor. Podiums, tables and literature stands typically stand around the 40″ mark so keeping your critical content and product images above this mark is ideal! The higher your company logo is on your tradeshow exhibit the better, as it will be seen from a greater distance even when there is heavy traffic in the isles.
Let Skybay’s experienced designers give your team useful suggestions and advise for creating the best balanced graphics for your exhibit space. If your team is short on designers, let our creative team develop and design the perfect solution for your exhibiting needs! Learn more at our creative services section on our website or contact us today!
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News! New Myriad Banner Stand Solution
New! Skyline Myriad portable Banner Stand solution
The new Myriad Banner Stand offered by Skybay Exhibits and graphics, introduces a distinct look with the addition of product and literature holders built into the structure. This adds the maximum amount of flexibility and elegance of any Banner Stand offered in the trade show industry.
Ease of set-up, portable soft-sided carry bag and the multitude of accessories, the Myriad exhibit system with its vibrant and eye catching graphics, gives your trade show exhibit solutions a bigger than life marketing presence.
This unique design offers you the capability of replacing your trade show display with a cost effective alternative that is portable and eye catching. Use the Myriad banner stand exhibit solution in tandem with your existing trade show and marketing properties, or by themselves at career fairs, small events or other compact marketing events!
Contact Skybay Exhibits and Graphic located in the San Francisco bay Area in Northern California for more information on the Myriad pull-up banner and many other new and exiting trade show display solutions www.skybay.com
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