2012 has had some buzz full of predictions and theories. No matter what you believe, this year will definitely be quite interesting. We started the year off with a spring winter in Silicon Valley, then lead into an extra day in February for leap year, and of course the world’s Summer Olympics. In the tradeshow world, we always love the fresh start of a new year as we are given a clean slate for new, exciting, and sometimes good riskay exhibiting strategies. Exhibitors and booth builders take what they have learned from the last year(s) to make the new year even better. Morphing is always awesome and only time allows us to do that.
Here are some examples of exhibits morphing over the years…
Exhibits by Skyline make transformations easy since massaging changes are vital in marketing. So definitely take what you have learned and make 2012 even better.
For new year ideas feel free to email me at firstname.lastname@example.org
I am very proud to be a part of SMART Modular’s new product and booth launch at the 2011 Flash Memory Summit in Santa Clara. It was a success all around at this year’s event.
SMART Modular’s 20×20 island space was designed using Skyline Exhibit’s Tube System. It’s modular components and structural integrity provided the support needed for their new theater debut. SMART was looking for a eye catching effect to show how powerful their product is. Their memory device powers the exterior and interior horizontal video walls for of a total of 13 screens. In addition to the audio visual impact, their booth was skinned with a refreshing green and white color pallet.
Enjoy pics below from the show!
Here is also my video blog from installation in progress:
Job well done!
“I just wanted to thank EVERYONE for the OUTSTANDING job making the “splash” I was looking for with the Optimus announcement. It is as close to perfect as I have ever experienced. It is a tribute to the capability of our people and the incredible teamwork that was required to make this happen!”
John A Scaramuzzo Jr. | SVP and General Manager, Storage Division | SMART Modular Technologies, Inc.
For ideas for Flash Memory 2011 feel free to email me at email@example.com
Dfine Inc. headquartered out of San Jose, CA has recently unveiled their new branding at the North American Spine Society tradeshow in Orlando, FL. Dfine is a medical device company that helps patients with back pain due to spine fractures and other sources of bone pain.
For their debut, Dfine increased their booth size from a 10×20 inline up to a 20×20 island. The new design is open and inviting considering 360 degree exhibit accessibility. Their color schemes also shifted from very deep hues and rich colors to a simplistic white background accentuated with blue stroke lines. They followed Skyline’s number one rule for island designs, maximize height. Their vision was realized by using three large vertical billboard style towers. A hint of backlighting was also incorporated in the exhibit design with graphic light boxes on the exterior of the all white closet, and Skyline lit tapered tables. The finishing touch to complete the Dfine experience was their choice of an ivory carpet which was encompassed within their space.
Inital greyscale concept – Front View
Final design- front
Initial greyscale concept – Back View
Final design- back
“Thanks for the excellent support during the tradeshow. The booth looked really good. Everyone commented about this. And I believe it helped us get 3X more leads than we had at NASS last year!” -Ernest Lopez, Product Manager
“CNS wrapped up without issue yesterday and we did receive several compliments regarding the booth design, branding and layout from other exhibitors.” -Ben Murdock, V.P. of Marketing
For re-branding questions feel free to contact me at firstname.lastname@example.org