Bay Area Trade show display, Event Marketing

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May 2013
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Welcome Skyline Exhibits Newest Member: Devin “Rae” Atabay!

I would like to introduce you to my new Marketing Assistant, Rae. As my new assistant, her responsibilities will include to support the marketing and project management department by assisting with the following up with clients.

She will help with advertising products and assisting in developing and implementing our newest marketing strategies.

Rae’s Background

Rae is local from the Bay Area. Just last year she graduated from James Logan, and is now attending the University of Ohlone
College.

She worked with Sears in the electronics department as the top sales representative in the district, but is now striving towards bigger and better things as a marketing assistant.

When she isn’t working she loves bike riding, local shows and rock climbing. She also enjoys listening to bands like, The Strokes, Arctic Monkeys, and Modest Mouse.

Thanks for joining me in welcoming Rae to the team.
Rae can be reached at databay at skybay dot com

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Jan

Jessica’s Blog: Sanho / Hyper @ Macworld 2013 – San Francisco

What can my team over at Skyline Exhibits Bay Area do in 8 days?…. Build a 20′ x 20′ booth for Macworld from start to finish!

Skyline Exhibits Bay Area partnered with Sanho Corp. for their Macworld presence this year. Daniel Chin, President of Sanho, literally contacted us 8 days prior to the open of Macworld. Were we worried? YES. Were we confident we can pull it off in time. YES.

Sanho is our neighbor in Fremont and manufactures and markets IT accessories with a focus on Apple accessories, portable power and storage.

Their booth design consisted of a 8′ x 8′ x 16′ high central tower fully wrapped in fabric prints with locking door for product storage. Going big on the tower definitely meant we had to go big on audio visual as well. They used 1 80″ portrait mounted LED, 1 55″, & 2 46″ screens.

Their product display was complimented by the use of Skyline Engage, our most sturdy table line.

Will.i.am & Ashton Kutcher opened the press room at Macworld. Ashton Kutcher is portraying Steve Jobs in the new movie, “jOBS”, which set to be released this April. Can’t wait to see it!

For ideas for Macworld 2014 feel free to email me at jlorias@skybay.com

Filed under: Island Design, Jessica's Blog | No Comments »

Jan

Jessica’s Blog: Sun Tropics Exhibit for Fancy Food 2012 SF

Sun Tropics debuted their brand new booth exhibit at 37th Annual Winter Fancy Food Show in San Francisco, California. The main focus of their 10×10 corner space was to sample and display their all natural juice products while at the same time keeping their set up and installation easy and manageable. To accomplish this they opted for Skyline’s 3000-R portable bannerstand backwall in an inkjet print at custom height of 92″. In addition they put to use the 6′ table which was included in their space rental and draped it with an imperial blue throw with a fully printed front logo. This entire exhibit of 3 bannerstands, 3 lights, and 3 table throws packed in one wheeled round case at 30 lbs.

For any questions on bannerstand backwalls feel free to email me at jlorias@skybay.com

Filed under: Banner Stands, Jessica's Blog | No Comments »

Jan

Jessica’s Blog: Welcome 2012

2012 has had some buzz full of predictions and theories. No matter what you believe, this year will definitely be quite interesting. We started the year off with a spring winter in Silicon Valley, then lead into an extra day in February for leap year, and of course the world’s Summer Olympics. In the tradeshow world, we always love the fresh start of a new year as we are given a clean slate for new, exciting, and sometimes good riskay exhibiting strategies. Exhibitors and booth builders take what they have learned from the last year(s) to make the new year even better. Morphing is always awesome and only time allows us to do that.

Here are some examples of exhibits morphing over the years…

Exhibits by Skyline make transformations easy since massaging changes are vital in marketing. So definitely take what you have learned and make 2012 even better.

For new year ideas feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog, Show Tips | No Comments »

Nov

Jessica’s Blog: Happy Thanksgiving!

I am always anxious to enter Q4, or even as early as September, as I know fall is waiting in the wings. Kids are back in school, the nights are colder, and the fall trade show season is in high gear. With all of these activities and in addition to the holidays, I find the most inspiration during these months. The season’s color pallet, burnt oranges, browns, deep reds, are of such rich hues that it can be implemented in various design aspects. The transitions of color gives such a great flow and in design gradients translates very well to the eye.

Now enjoy all the falling leaves, bundling up and turkey with family and friends. Cheers!

For ideas on how to incorporate a fall color palette you can email me at jlorias@skybay.com

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Oct

Jessica’s Blog: The Trusted Dividend

As I approach my 10th year of my tradeshow career and especially at the end of 2011, like companies, I look back at the last 12 months. Did I reach my goals? Did I perform to my ability? Do I have satisfied clients? I want to say yes at all, but I do not believe even the top CEO can answer it all as 100% true. With close to 500 working projects a year of various degrees of complexity and budgets, the only scenario I can provide is trust. It has been the common denominator among my successful projects.

I enjoy the achievement of a well thought out and executed project, and have never taken credit for it alone. My team and I work as a whole unit and they understand and respect my passion, and most importantly, my overall attention to detail. This level of performance strengthens the trust factor in all my account rep – client relationships.

On the darker side of projects that we wish did not happen but do, are mistakes. The honesty in communication of those mistakes maintains the trust. I am not pleased when they happen and try my best to avoid them, but over the years I have accepted they will and my role is to be prepared for them. I always have a back up plan in place even if they are under my control or not. Murphy’s Law is extremely prevalent in event planning! It is like having a 6th sense being able to anticipate them and over time after seeing it all you just know when they will arise.

In my almost decade of a career I have learned I am here for the good and the bad and that is why I am trusted. I never t take that trust for granted and I appreciate being chosen as a partner.

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Oct

Jessica’s Blog: Thank you Mr. Steve Jobs

I was closing out my LinkedIn account yesterday around 4pm, and the recent status on my timeline reads “RIP Steve Jobs”. It was a semi-shock feeling, but more the shock of seeing those words actually together in a sentence. I knew of his health issues and the chances of him passing were realistic, but you always think the inevitable wouldn’t happen to people of that stature. The entire Silicon Valley has a sweet spot for Mr. Jobs. Thank you for building the Valley to what it is today.

Ten years ago exhibitors would walk into our doors asking for a “cool” booth. They wanted to stand out and set themselves from the competition, because of Steve Jobs’ vision our “cool” is now “Apple”. “Apple” is most used design term in the Silicon Valley for trade show exhibits in the past 5 years.

“We want to look like Apple.”

“The design should be clean, minimal, simple and modern. Think Apple.”

“The furniture should be light wood colors like the Apple store.”

“We are looking for an open and inviting booth like Apple.”

“Skyline’s Envoy system evokes the look and feel of today’s most in demand brands as in Apple…”

Apple conveyed a strong brand across all experiences, product design, marketing design, packaging design, down to even the retail environments. It is so clean, simple and strongly recognized that it attracts all. It is modern, sexy, classy and the tradeshow world now considers this design as the founding father. Skyline Exhibits did not ignore its strength and was the inspiration to our newly designed Envoy System.

Steve Jobs unknowingly set the tone for design trends in the trade show world. Mr. Jobs you can add another accomplishment under your belt.

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Aug

SMART Modular debuts at the Flash Memory Summit 2011 – Santa Clara, CA

I am very proud to be a part of SMART Modular’s new product and booth launch at the 2011 Flash Memory Summit in Santa Clara. It was a success all around at this year’s event.

SMART Modular’s 20×20 island space was designed using Skyline Exhibit’s Tube System. It’s modular components and structural integrity provided the support needed for their new theater debut. SMART was looking for a eye catching effect to show how powerful their product is. Their memory device powers the exterior and interior horizontal video walls for of a total of 13 screens. In addition to the audio visual impact, their booth was skinned with a refreshing green and white color pallet.

Enjoy pics below from the show!

Here is also my video blog from installation in progress:

Job well done!

“I just wanted to thank EVERYONE for the OUTSTANDING job making the “splash” I was looking for with the Optimus announcement. It is as close to perfect as I have ever experienced. It is a tribute to the capability of our people and the incredible teamwork that was required to make this happen!”

John A Scaramuzzo Jr. | SVP and General Manager, Storage Division | SMART Modular Technologies, Inc.

For ideas for Flash Memory 2011 feel free to email me at jlorias@skybay.com

Filed under: Island Design, Jessica's Blog, Show Tips | No Comments »

Jul

Intersolar 2011 – Moscone West, SF | “The White Trend”

The solar industry has to be by far my favorite to follow in trade show design. It has the freedom to easily gravitate towards design trends being an emerging market in its early branding phase. In more established product/service markets (tech, food, pharmaceutical), they are quite set in their exhibiting ways. The bar has been set over the years for all new competition.

Today’s trend is predominantly white (Thanks Apple). It gives a clean and minimal look, and by walking the Intersolar floor you will notice it has quite the following. A good marketer understands the trend and then figures out how to be a part of it, but stand out. Last thing you would want is for your brand to look like the rest. This is the #1 challenge in new markets. 85% of the exhibits had the use of predominantly white shells and in the solar world white translates well. Here are some pictures to check out its use:

Here are other designs that caught my eye outside of “the white trend”:

Skyline’s very own Engage Panel System

Design rule of thumb is never to place messaging close to the ground however these 3 dimensional letters (also the advantage of only 3 letters) does the job.

Small details like this really make a booth. This is a custom DVD player inset which I just had to stop and take a picture of. Its core not only hides equipment but adds design value

This backlit reception table is done very well using this hue of orange. The lighting is also spread evenly which is the most important for anything back or inside lit?

The white trend is here to stay and I can not predict when it will even tail off. White can accent anything and best used with lighting, textures, and greenery. In 2012 new players will enter this market and the trends will evovle. I’m excited to watch how it all unravels.I had a great time at Intersolar 2011 and I hope to see you again at Solar Power in Texas!

For ideas for Intersolar 2012 feel free to email me at jlorias@skybay.com

Filed under: Intersolar, Jessica's Blog | No Comments »

Jun

Do tradeshows set the tone of the economy?

Marketing & tradeshows mean one thing, spending. It’s a pretty easy formula to understand and an econ 101 basic rule, if there is no spending there is no growth. As we slowly recover from our most recent “downturn,” tradeshows are definitely a good gauge to predict if we are heading in the red or black.

In the start of our “recession,” fear was publicly spreading in 2008, however in the tradeshow world marketing budgets were already set, spent, and committed for the year. The tradeshow world in 2008 was still ok. As budgets for 2009 were being determined, there was a complete shift. Companies were trimming off the fat, and marketing was first in line. Exhibitors locked in spaces back in 2008 however since budgets were drastically cut all around there were only 4 options marketing teams had to decide from, 1) chose and continue to spend to exhibit, 2) cancel attendance 3) if cancellation was not an option, negotiate with associations to a smaller exhibit space or 4) take the “no show approach” and forfeit space deposits all together to avoid having to spend the remaining cost to actually exhibit. Options #2, #3, & #4 were the most popular. Tradeshows looked like a ghost town, attendees were not traveling, and Las Vegas, the tradeshow capital, was hit hard. It was obvious our economy was not in a good place.

As 2010 came around, the “no show” approach created a negative impression. If you were not at a tradeshow, a company was perceived as not doing well. Marketing teams had to break the stereotype as the “no show” approach was hurting their brand more than sitting back and not spending marketing dollars. Exibiting was back up, but this time marketing teams were more cautious on spending.

Now as we are into the half of 2011, it certainly has been a better place for marketing. Attendance is stable and the quality that is out there is much better. For exhibitors, trimming the fat was good, as it weeded out low potential and brought in more quality prospects.

The tradeshow world is planned 6-12 months in advance and sometimes is the first to know how active companies will be. It certainly sets the tone of what to expect.

For ideas for your next show feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog, News, Show Tips | 1 Comment »

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