Jessica’s Blog: Nightclub & Bar 2012 – Las Vegas
The name says it all.
The Nightclub & Bar Convention and Trade Show is probably one of the more enjoyable shows compared to most I walk. I guess you can say, I can relate. This event is geared towards nightclub and bar owners who create successful environments to either serve as your local diver bar or the next dance “hot spot.” Within minutes walking the show, I realized bars and nightclubs mimic closely to those of a trades show booths. They must entice patrons using top of the line lighting, sound, & visuals. Trade shows also use similar tactics to draw attendees. Las Vegas alone is the mecca for this industry, so of course the best choice as host.
This event draws a ton of celebrities, those making appearances, or even pitching their new product. Here are some photos from the event:
50 cent’s Street King energy drink booth
Recognizable Heineken
Avion Tequila – The window shade effect I liked a lot.
Coca- Cola
LED video Curtain
TUUCI is a manufacturer of outdoor furniture. Their choice of using raised hard flooring really complimented their product.
HBO
This vertical AV video wall has a very impressive presentation. Each screen had a band member playing its own role and demonstrated as an actual live band taking turns speaking and collaborating.
Hangover Rememdy
Every nightclub and bar needs an ATM machine!
This design was by far my favorite and really encompassed the overall industry’s look and feel. Its booth models were prepared for every photo op!
E la Carte‘s tablet and software system allows you to order, play, and pay from your dining table.
…and of course the best demo of the show, the confetti launcher!
Of course, I wished I could have stayed in Las Vegas a bit longer this time around. A show like this has energy like no other!
For ideas for Nightclub & Bar 2013 feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Account Executive | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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Jessica’s Blog: CES 2011 – Las Vegas
Two words: SENSORY OVERLOAD
After returning from CES about 2 weeks ago, I can say my electronics fix is completely satisfied for at least one year. Talk about visual, tactition, and audio sensations exemplified. I’ve never worked so hard at another trade show before!
I landed in Vegas the last day of the show, so I started early. I would have to say, just in my one day, I clocked in a total of 7 miles on foot traveling the Las Vegas Convention Center’s North, South, Central, 1st floors, 2nd floors, Hilton exhibition space, and various meeting rooms. I was either jumping up and down testing the new Samsung camera which is timed to take your picture mid air and place you in front of a the Eiffel Tower, boxed 4 rounds on the Xbox Kinect (Jessica- 1 KO – Opponent – 0), watching Black Eyed Peas in concert on the largest 3D screen I’ve ever seen, trying on over a dozen different skins for my iPad and debating which color matches the best with my outfit, all the tech talk especially about 3D glasses (go ahead test me), and finally the simplest of them all, a massage from a handheld machine that massages feet and back. To sum it up, I left the convention center with two bags of goodies and worn out heels. I would have to say I set the record for the earliest time I’ve ever fallen asleep in Las Vegas.
Here are the highlights of the cool products from CES:
The LG Video wall. This was my first sight upon walking in the first hall at 930 in the morning.
The backside of those screens. Probably the thinnest I’ve seen by far.
LG 3D projector
LG Miniature tabletop lingerie washer and dryer
Panasonic 3D demo theater
The audience at Panasonic’s 3D demo theater using “active” glasses
Panasonic’s 3D sand sculpture in where you use 3D glasses or a 3D camera to view the dimension
Samsung’s 3D demo
Samsung’s digital white board
Samsung’s point and shoot with front viewer
Sony’s 3D experience
Sony’s LED with sleek base stand
iPhone detachable keybaords
Swarovski encrusted Wii (this exhibitor encrusted any electronic you can imagine)
Beats by Dr. Dre via Monster Cable
Xbox Kinect demo room
While I was at the show I had to constantly remind myself that I was mainly there for the exhibition. CES is tradeshow heaven! There is no other show where you can see million dollar budget exhibits to the smaller sized creative companies. Here were some of my favorites:
The energy at CES just will never compare to anything else and I always appreciate its great way to start the new tradeshow year. The design bar is set very high.
Kudos to the Cosmopolitan of Las Vegas for the awesome view!
For ideas for CES 2012 or any Las Vegas exhibition feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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Jessica’s Blog: Magic Marketplace & World Shoe Association, Las Vegas
In the last two weeks Las Vegas has spotlighted the fashion and apparel industry, which is also my favorite time of year. Last week, The Magic marketplace (one of the largest fashion trade events) hosted their annual trade show between the Las Vegas Convention Center and Mandalay Bay. This event also hosts other segments, WWD MAGIC, Project, Pool, Slate, Street and FN Platform. Many of the household names exhibited, ie Lucky Brand Jeans, American Apparel, Nautica Jeans, etc.
A week prior to that, I personally attended the World Shoe Association (WSA) at the Sands Convention Center in the Venetian. The 2nd floor of the Sands hosted the larger domestic brands, i.e. Sketchers, Ed hardy, Birkenstock, etc. while the lower level geared more towards overseas manufacturing and a large China pavilion.
Orthaheel out of San Rafael, CA debuted their new exhibit (kudos to prime location). Dr. Andrew Weil, MD recommends their products to help maintain proper foot health and overall being. Andrew Weil is an author and physician, best known in the field of integrated medicine. He has several best-selling books and has appeared on Oprah. Continued success to both Orthaheel & Dr. Weil.
Of course what I love about trade shows even more is seeing the latest and greatest. Here are some shots of some really awesome exhibit details that intrigued me.
Towards the end of the first day, Holly Madison was the guest celebrity signing autographs for the charity soles 4 souls. I couldn’t leave Vegas without a picture.
In addition to the show, Las Vegas in August is peak season for vacationers. A few employees in the hotels/casinos/convention centers said the city is doing much better than last year. It’s great to see the city running as there is no where else in the world like Vegas.
For questions regarding WSA 2010 or 2011 please do contact me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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Jessica’s Blog: Tradeshow Install
In my world I travel to many shows across every industry imaginable. Every experience is always unique. Each company has a key person or team that devotes a substancial time investment in the planning stages. Everytime I board a plane for the next trade show my only expectation is prepare for the worse hope for the best.
What is the worse? Anything you can possibly imagine. The most common scenario is the booth is lost and hours before show it miraculously appears. Two things now happen, everyone is scrambling (CEO included) while another person is trying to cancel the backup FedEx banners at the same time apologizing for having them rush the prints… All new purchased AV equipemnt arrive however nothing inside or all is broken…. Water line is laid, but conveniently someone decides to access electrical under capet and wa lah water everywhere!… And the notorious, booth graphics are misspelled.
In reality, trade shows are never successful with the easy road. We plan all we can and preapre an extinguishing method for fires we predict. Set up and installation is the make or break of the trade show experience, this is the part of the whole process you will remember forever. I’m thankful to have an awesome Skyline labor team that feels and understands that pain, they live with it every day, its their 9-5 or in their world their 6-midnight. Nothing is ever impossible, I think of them as my MacGyvers. I salute them because at the end of the day they made me and the exhibitor show a success.
To quote your next show using Skyline labor you can contact me directly at Skyline Exhibits – jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com | fx. 510.490.9949 | www.skybay.com
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