The Nightclub & Bar Convention and Trade Show is probably one of the more enjoyable shows compared to most I walk. I guess you can say, I can relate. This event is geared towards nightclub and bar owners who create successful environments to either serve as your local diver bar or the next dance “hot spot.” Within minutes walking the show, I realized bars and nightclubs mimic closely to those of a trades show booths. They must entice patrons using top of the line lighting, sound, & visuals. Trade shows also use similar tactics to draw attendees. Las Vegas alone is the mecca for this industry, so of course the best choice as host.
This event draws a ton of celebrities, those making appearances, or even pitching their new product. Here are some photos from the event:
50 cent’s Street King energy drink booth
Recognizable Heineken
Avion Tequila – The window shade effect I liked a lot.
Coca- Cola
LED video Curtain
TUUCI is a manufacturer of outdoor furniture. Their choice of using raised hard flooring really complimented their product.
HBO
This vertical AV video wall has a very impressive presentation. Each screen had a band member playing its own role and demonstrated as an actual live band taking turns speaking and collaborating.
Hangover Rememdy
Every nightclub and bar needs an ATM machine!
This design was by far my favorite and really encompassed the overall industry’s look and feel. Its booth models were prepared for every photo op!
E la Carte‘s tablet and software system allows you to order, play, and pay from your dining table.
…and of course the best demo of the show, the confetti launcher!
Of course, I wished I could have stayed in Las Vegas a bit longer this time around. A show like this has energy like no other!
For ideas for Nightclub & Bar 2013 feel free to email me at jlorias@skybay.com
To this day, the hanging sign still will forever be the staple to an island booth design. It functions as the header of all headers on the trade show floor. It does not matter if you are in the first space in eyes view of entrance doors or in a sea of 20×20 booths, the hanging sign will always be the topic of debate.
From a booth builder perspective hanging signs are often viewed as a luxury to exhibitors. It is not required to have, but if done, has a minimum financial commitment to execute. Our friendly union riggers and stagehands have exclusive rights to set up all suspended exhibit materials. Boom lift rates start at $350/hr with typically a 4 hour minimum. Right off the bat your starting expense is at least $1,400 for the simpliest of signs. A more unique sign with some flavor (lighting, rotating, etc.) starts at a $3,000 rigging bill per show.
Here are some views of hanging signs for tradeshows.
Polaroid debuted a new Skyline booth design using an awesome custom hanging sign that incorporates down to ground level. Not only was the booth a design piece, it was also the backdrop for Lady Gaga’s appearance and signing for her partnership with Polaroid at CES 2011.
LG incorporated 3D signs along with 2D signs. A good way to create more mass.
String curtain is now incorporated in many ways in design, I have seen them mostly at spas or high end boutique hotels. They have now made their way in the hanging sign world. The overall look is very chic and modern.
And now for the more traditional signs. This is the family of stocked shapes and sizes which requires a standard graphic print or color. These options have inexpensive upgrade options, interior lighting, rotating, underlays, etc.
Skyline’s latest PictureCube line. A modular line of different widths and heights that can be either suspended or ground displayed.
Ocean Spray created a finished look by doing an underlay print at the bottom of their ring sign to avoid the large whole that would show. A great use for additional exposure.
Nintendo used a very simple square hanging sign to go with their overall white color palette.
This large oval hanging sign is used over the exhibit’s reception area
Phoenix Solar uses dual layer hanging sign for depth and color.
AMD really maximized stock options with multiple layers, interior lighting, and even added overhead can lights for more brightness.
So where do I stand on the great debate? From a marketing answer, in the grey area as I decide case by case. As an example at most technology shows it is a must. The majority of exhibitors are using them which leads to attendees eyes glancing up. It now does turn into a trade show in the air of who’s who and where. It does creates tough exposure, but the signs are now becoming as important as aisle number signs. Think of it as your own aisle number in the sky. At smaller shows I would only go the distance if you want to really want to strong arm, show some power and presence (but don’t we all at every show).
Based on the concept of “welfairytales” — a blending of “welfare” and “fairy tales” — Hans Christian Andersen’s native country authors a new fairytale for an ecology-minded era. The centerpiece of the pavilion is the statue of the Little Mermaid, which was brought to Shanghai from its home in the Copenhagen harbor where it has sat since it was unveiled in 1913. Denmark also shipped a supertanker full of water from the harbor — where, after years of rank pollution, Danes can now swim, thanks to various Green efforts. The statue and water form the pavilion’s Harbour Pool, whose soft aqua lighting illuminates the ground floor as well as the VIP area below it.
While bikers wheel around, visitors can take in the trio of presentations: “Tales of how we live,” “Tales of what we love,” and “Tales of where we’re going.” In “Live,” Danish director Martin de Thurah shows how the average Dane’s lifestyle is centered on sustainability, while in “Love,” photographer Peter Funch’s pictures spin stories of Danish people’s lives. “Going” completes the trilogy, illustrating how Danish-Chinese cooperation can improve city life. Their souls nourished, attendees can sustain the rest of themselves by biking or hiking to the roof, where a café serves traditional Danish foods in picnic baskets.
The recurring costs associated with a purchased booth include costs of warehousing the booth, its refurbishment from time to time and labor and material costs to set it up. Before committing to undertaking these costs, it is important to be sure that you are really going to use the same booth again. If you rent a booth, you need not worry about your big one time investment or associated costs as many rental packages offer booth setup, dismantle, and shipping service along with the rented booth.
2. Customization and Flexibility
Trade show booth rentals offer you the advantage of customizing the trade show booth every time you participate in a trade show. Moreover, if you are renting a booth, you can even go ahead and rent an elborate one for an important trade show that will deliver the needed impact for that trade show.
Sometimes different trade shows also have varying requirements in terms of booth size, height and structure, in which case again you will need the flexibility of being able to choose a booth as per required specifications.
3. Scalability and Portability
Renting booths also allow you scalability, when you would like participate in two trade shows at the same time. In addition, you save on the transportation cost of the booth, which can especially be exorbitant if your trade show location is overseas or very far away from your office location.
Renting a booth for a trade show is a win-win for the company under most circumstances – it lowers the cost, it gives you the advantages to customize for different market segments and best of all there is no cost of ownership.
Skyline’s LED Lights bring big production values to exhibits with even modest budgets. Offering 16.7 million colors of light output, multiple levels of control flexibility, and a universal control scheme for easy expansion these lights will add excitement to any exhibit.
Obey10 Controller: Allows you to produce complex light shows and can be used to create precise colors. Controls up to 8 lights independently.
ColorDASH Par: Spotlights your message in brilliant color. Delivers color with a punch from a distance.
ColorDASH Batten: Illuminates a large area with a vibrant color wash and brings your exhibit to life.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Mirage – The world’s Best pop-up Backlit for Impact
Break through the clutter with illuminated graphics! Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Choose to light up the entire display with end-caps or choose just the panels or end-caps you want illuminated! This new Mirage can accommodate the combination of your choosing.
Powerful LED Lighting
Skyline LED lighting is intense, energy efficient and lasts longer than other lighting.
Works With All Mirage Frames
Already have a Mirage? Use your existing frame and simply add backlighting when it’s time to update your graphics!
Ride-Along Shipping Bag
Protects backlighting components and simply attaches to Mirage cases for easy transport.
Break through the clutter with illuminated graphics!
Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Go beyond the ordinary. Utilize the power of illumination by renting a backlit Mirage display.
Rental Panels in Select Colors
Lower your costs by purchasing only the custom graphics you need, then complement them with backlit rental panels – available in a variety of colors to fit your brand.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
