Tried and True – Popping up the Energy of your Pop-Ups!
Mezetta
In my 25 years of working for Skyline, I am still amazed to see how so many of our modular exhibits have morphed themselves into something new. With companies growing and changing brands or just adding new products, it is essential that their tradeshow exhibits be kept coherent and current.
I like to think of Skyline’s display hardware as “work horses” because of the number of times my clients have returned to update rather than replace their exhibits. Whether it is a new graphic mural, change of logo or color, or the increase in booth size, it has always been easy to accommodate them within their time frame and budget.
G L Mezzetta is one of my favorite examples … Their original purchase of a Mirage 10′ inline exhibit showcased several different graphic murals and logos for several years. Then as they needed to expand their booth space and highlight more products, our Inliten hardware with product shelving and other custom features was integrated both structurally and visually. And each time their logo changed and more product lines added , another set of banners and awnings were updated quickly and cost effectively. I think the real bonus was how well this 10 x 20 inline now works as a backdrop since they have moved up to a 20 x 20 space.
What a great way to make your display work for you!
Mary Hutton-Ladner
Skyline Displays Bay Area
Skyline Displays Northern California
Filed under: Banner Stands, Brand loyalty, Creative Marketing, customer loyalty, Mary Hutton, Show Tips, Success Stories | No Comments »
Todd’s Blog: Ask and ye shall receive! Pop-up Digital Portability
Ask and ye shall receive! One of the more frequent requests we get as Exhibit Consultants is for a portable solution that combines graphics with audio visual capabilities. Until now your best solution was typically a standalone monitor mount that has that “add-on” look. The Mirage Monitor Mount is a great way to seamlessly add digital video impact to your Mirage Graphic display. Add the flexibility and movement of a digital monitor while maintaining the clean look Mirage is known for. The monitor mount easily hooks onto the Mirage channel bars and ships inside the transporter case. Depending on your frame you could add one, two, three or up to four monitors! And for those of you that just basically accept there is a chance your own personal monitors might be damaged in transit Skyline is now offering a sturdy Monitor Case for your monitor and audio visual equipment. Skyline innovation and creativity has once again taken another mundane exhibit solution and made it compelling and unique again!
Watch the movie and let us know what you think.
Pop-up Digital Display
Todd Anderson
Exhibit Consultant
Skyline Northern California
Filed under: Creative Marketing, Graphics: Tips and Tricks, Intelligent Design, New Products, News, Show Tips, Technology, Todd Anderson, Todd's Blog, trade show booth designs | No Comments »
Trade show booth: Internet vs. Consultative
As a small business owner specializing in trade show booths and events I have had to answer the question that has become quite common over the last few years. “Why is there significant price difference between your pop-up display and the one I just found on the internet? The standard answer which most in this industry used was “Quality”. And it is the one of correct answer but does the consumer believe it? Let’s explore what I believe to be the significant differences between these type of sales and how the internet has benefited the consumer by us lowering our prices to compete while assuring a higher level of quality, design, and service.
Quality
There is no question that low priced trade show displays panels in comparison in the quality department. Many don’t find this out until after they buy. Mostly it’s the materials being used. For example in most low end pop-up displays use low grade aluminum frames. At Skyline for example we have aluminum, fiberglass, and graphite frames. This gives us the ability to compete against our own product. See blog on aluminum vs. graphite frames.
Visualize it this way. Tennis rackets were once wooden, and then they progressed to aluminum, then to fiberglass and eventually to graphite. Bottom line it’s a stronger lighter material that takes the pounding of the trade show world more efficiently. So the quality of the frame itself is different. But where the consumer sees another significant difference is in the quality of graphics. Many times these prints are made for the “one-time” usage and when you begin to transport these exhibits graphics have a tendency to suffer.
Service
Basically, if you buy on the internet you are now responsible for the design, logistics and install and dismantle of your exhibit. Basically you become the fulfillment house. There is no consultant on the other end of the line. They will quote and ship and that’s about it. In a consultant sale you get the same level of service as if you were buying a large exhibit. We are committed to quality and it is not compromised at any level. Also with our products you get lifetime guarantees. Internet offers no guarantee or very limited in their time and scope.
Design
Most consultants have a full complement of designers and production artist for your use. These designers are constantly retrained on new designs and concepts that are using the best of the new products available to the consumer. Most importantly they specialize in trade show exhibit and design.
Relationship
Trade Show consultants understand your industry. Current trends, new products, shipping, storage, installation and dismantle, and most importantly, we are experts in design and spatial concepts to help assure your success at the shows and events that you attend. And even if you don’t need these types of services on the lower end of the product spectrum it’s critically important to establish relationships with consultants that can help you across the wide spectrum of activities that your company attends over time. Our job is to make you look good.
Chuck Boyle
CEO, Skyline Northern California
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Chuck Boyle, Graphics: Tips and Tricks, News, Show Tips | No Comments »
Pop-Up Display Durability Test Comparison
What Happens If A Truck Runs Over Your Display?
How durable should a trade show display be? Well, how durable do you want it to be?
Take a look at how durable the Skyline Mirage™ pop-up display really is. To put the frame to the test we ran a truck over the frame, then set up the exhibit without any issues. The Mirage™ composite framework can withstand abuse like no other similar type of exhibiting product. We also took a competitive brand aluminum trade show display frame and watched it crumple by comparison.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: Show Tips | 1 Comment »
Bay Area:Pop Up Displays: Limited Time Promotion
Skyline Bay Area is proud to announce 20% off on the Mirage pop up displays and banner stands. Here is one of our many reasons for celebration.
This is what the industry giant John Deere, had to say about us.
“Our latest trade show was a huge success, and Skyline was a major factor,” says Scott Caringella, District Operations Manager. “We had phenomenal results. Our new exhibit is so much more inviting.”
Pop up Display: Skyline Mirage
After using the same booth for 10 years, the company wanted a new look at trade shows. Skyline Exhibits designed a 10′ curved backwall and matching table to anchor a 20′-by-20′ space to display a collection of water-conserving, irrigation control products. A large mural incorporates the new logo, a blow-up of lush, green grass and an inset of an electronic circuit board.
“That image told the story of how we bridge technology and the green industry,” Caringella says. “I thought it was pretty hot how they did that.”
The new exhibit packs into compact cases that fit in employee vehicles and is easy for two people to install and disassemble.
Download your coupon here.
Filed under: Success Stories | 1 Comment »
Skyline: New Backlit Mirage Display Systems!
Mirage – The world’s Best pop-up Backlit for Impact
Break through the clutter with illuminated graphics! Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Choose to light up the entire display with end-caps or choose just the panels or end-caps you want illuminated! This new Mirage can accommodate the combination of your choosing.
Powerful LED Lighting
Skyline LED lighting is intense, energy efficient and lasts longer than other lighting.
Works With All Mirage Frames
Already have a Mirage? Use your existing frame and simply add backlighting when it’s time to update your graphics!
Ride-Along Shipping Bag
Protects backlighting components and simply attaches to Mirage cases for easy transport.
Break through the clutter with illuminated graphics!
Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Go beyond the ordinary. Utilize the power of illumination by renting a backlit Mirage display.
Rental Panels in Select Colors
Lower your costs by purchasing only the custom graphics you need, then complement them with backlit rental panels – available in a variety of colors to fit your brand.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Filed under: New Products, News | No Comments »
Graphic Tips: Keep Your Critical Content Visible
It is easy to accidentally obscure you companies identity and messaging when designing your trade show displays graphics. This happens more often on portable displays and bannerstands (such as the Skyline Mirage and 3000-R) due to their configurations. One important things to remember when designing your graphics, is that all critical content should be at least 36″ off the floor. Podiums, tables and literature stands typically stand around the 40″ mark so keeping your critical content and product images above this mark is ideal! The higher your company logo is on your tradeshow exhibit the better, as it will be seen from a greater distance even when there is heavy traffic in the isles.
Let Skybay’s experienced designers give your team useful suggestions and advise for creating the best balanced graphics for your exhibit space. If your team is short on designers, let our creative team develop and design the perfect solution for your exhibiting needs! Learn more at our creative services section on our website or contact us today!
Filed under: Graphics: Tips and Tricks, Show Tips | No Comments »
December Mirage Special
Hurry and take full advantage of Skyline’s spectacular Mirage discount for the month of December. Receive one printed graphic panel FREE when you invest in a full set of printed mural panels for your display. That is a savings of $300 to $700! Now is the time to update your current graphical messaging and take full advantage of the marketing power your Skyline portable exhibit has to offer at your next show or marketing event. Contact your local Skyline exhibiting consultant today and get all the details!
* Amount of saving depends on the size or your Mirage and graphics you choose
Filed under: Show Tips | No Comments »