This past Exhibitor 2011, 23rd Annual World Conference and Exhibition for Trade Show and Corporate Event Marketing that took place in Las Vegas, NV was excellent and definitely lived up to its’ reputation. The Exhibitor Show is known for having the newest and coolest products and services for the Trade Show and Corporate Event Industry. There is the annual distinguished Buyer’s Choice Award that most innovative and cutting edge companies (Exhibitors) want to achieve and WIN.
However, this Exhibitor 2011 Show was a little different. Yes, the Show had the typical amount of Exciting Exhibit Designers, Awesome Event Companies, Reliable Freight Companies, No-Hassle Registration Companies but this year the Show had many multi media and interactive technology companies.
BUYERS CHOICE AWARDS
The following five products were chosen by Exhibit Managers
out of the dozens of New Product Showcase entries. All are multi-media and interactive technologies to enhance the exhibitor or attendees experience.
Want a captive audience? The PhotonInteractive Display from PeopleVisionFX brings futuristic interactivity to a whole new level thanks to a transparent, holographic-like effect that allows video images of varying levels of translucency to be projected onto a transparent screen. Unlike ordinary holograms, however, the interactive display is able to move thanks to a touch-sensitive surface. The edges of the transparent screen can even be hidden in framing elements, creating high-definition images that seem to hover in mid-air. Images can be solid or “ghostly,” opening the door for theatrical applications. Each custom, modular display is designed to meet your specifications and is upwardly compatible, allowing you to upgrade your exhibit at any time to incorporate new messages or the latest technological innovations.
Contact: PeopleVisionFX, Roselle, NJ, 973-509-2056, www.peoplevisionfx.com
iPad Lead System
If your booth staff is tired of overcrowding near your communal, stationary attendee-tracking device, the cloud-based NewLeads Inc. iPad Lead System (MobilePartner for iPad) may be the answer. The system eliminates the need for communal lead-qualification systems, providing any sales rep or booth-staff member with an iPad, wireless tablet, or mobile phone with the freedom to conduct individual lead qualification anywhere in your booth. The system can also display literature, play videos, and provide booth staff with an endless supply of other support material, enabling them to engage in in-depth conversations that lead to better qualified leads.
Contact: NewLeads Inc., Ventura, CA, 805-658-3330, www.newleads.com
Kaon PresenterPro from Kaon Interactive Inc. brings 3-D interactivity to the sales toolbox and onto the trade show floor. Using an iPad, booth personnel can use the software to simplify sophisticated product stories by launching realistic 3-D product models that look and behave like actual products. Customers and prospects can even test drive solutions for themselves using the iPad’s touchscreen interface to view products from every angle and explore options and features (such as opening drawers). In addition to using an iPad to display content anywhere in a booth, booth staff also have the option of presenting content to audiences of all sizes using a standard projector or large external monitor, which can be wirelessly controlled with an iPad. The Kaon PresenterPro package includes one Apple iPad preloaded with Kaon PresenterPro software and a Kaon PresenterPro appliance that measures 6-by-13.5-by-17 inches. The appliance can be placed under a podium, in an AV closet, or under a projector, hiding it from view.
Contact: Kaon Interactive Inc., Maynard, MA, 978-823-0111, www.kaon.com
Concierge Elite by Freeman alleviates the headaches associated with booth setup and tear down by allowing exhibitors to use their mobile device or smart phone to handle logistics from the comfort of their booth or hotel. The mobile application features the ability to check the status of freight, receive e-mail or text alerts for freight notifications, submit service requests, review booth-related orders, and more. Users control the frequency and type of notifications they receive (text or e-mail), and can request that those notifications be sent to a list of additional contacts as well.
Contact: Freeman, Dallas, 214-445-1000
EZ Engage Interactive Wall
Let the EZ Engage Interactive Wall from Moss Inc. grab attendees’ attention for you. The EZ Engage is a 39-by-93-inch fabric wall that integrates a 32-inch monitor, eight LED-lit motion sensors, and an integrated computer hard drive. The monitor, sensors, and computer are contained within a 3.15-inch wall. With a mere wave of the hand, show attendees can interact with EZ’s touch-less graphics interface to play product demos, review product specs, and peruse marketing literature. Even a minimally fluent computer user should find the EZ system setup entirely intuitive – no advanced degree from MIT required.
Contact: Moss Inc., Elk Grove Village, IL, 800-341-1557, www.mossinc.com
We need more of these multi-touch interactive companies in the Trade Show and Corporate Event Marketing Industry. Our Exhibitors and Attendees are asking us about this technology and desire these new marketing tools at their shows and events.
One company in the San Francisco Bay Area that is on the cutting edge of this technology is 22 Miles based in San Jose, CA. They are making trade show business presentations appealing to the Trade Show Manager and Marketing Manager by offering some key solutions to the ongoing trade show marketing dilemma of attracting people to your booth or event area and getting your message out.
22 Miles has the modern technology to keep you ahead of the competition with their business presentation technology and engage the attendees and potential customers with excitement and information.
Plus the intuitive touchscreen interfaces, on both the PC and iPad versions of software, which makes it easy for first timers to use and experience the benefits of the multi-touch systems.
For more information on 22 Miles
65 N 2ND ST
SAN JOSE, CA 95113
Direct: (408) 837-0589
Here is some additional information on our Convey Product Line.
Convey Information Placard: Bring your message to the forefront
Convey your message in style with Convey® Information Placards. They’re a perfect complement to trade show exhibits and can be used as stand-alone kiosks in retail applications, in office lobbies or at special events.
Sturdy, Lightweight Design
Convey assembles with ease and, even though it has a small footprint, is very sturdy. A single unit weighs just 20 lbs. (9 kg).
Branded Profile Graphics
Convey represents your brand with custom graphics that can be profiled in a variety of shapes. Panel easily attach with magnet.
For ideas or comments about Multi-Touch Systems or Interactive Presentations at Events or Trade shows please contact me at email@example.com
The PCBC 2010 Show in San Francisco, CA at the Moscone Convention Center this past June 9th – 11th. PCBC www.pcbc.com in it’s more than five decades of existence is a great foundation for companies in the building industry to showcase their new and unique products and services. PCBC is sponsored by the California Building Industry Association www.cbia.org .
After more than five decades the PCBC Show is still a successful tradeshow to exhibit at and to attend. The PCBC tradeshow used the entire North Hall and more than 300 exhibiting companies. The amount of square footage for the Show was more than 60,000. There were more than 9,500 Industry Professionals that attended the three day event to learn and network among the top Building Professionals and see the latest trends in market place.
Here are some great Statistics on the PCBC Attendee:
PCBC attracts Senior Level Executives (CEO/ Principle/ General Manager) – 52%
Represent Major Builders – Avg. Company Volume – over 50 million – 22%
Purchase Building Products/ Services for their Companies – 80%
Rate PCBC as very valuable or valuable for evaluating and comparing products – 69%
Save some Money:
If you exhibited last year and plan on Exhibiting at PCBC 2011 then you can get a 10% discount on booth space and a 5% discount on material handling from Champion – the Show Services Supplier.
Large custom modular exhibits being used more at the tradeshows. The main reason for this is costs. You can save 15%-30% on your total Show expenses. Custom Modular primarily means that standardized components are used to use custom configurations and designs. The use of fabric has become very popular for the installation and dismantle of booths as well as to lower freight bills.
Here are just a few of the companies that have some interesting products or services on the Exhibit Floor:
Architectural Facades Unlimited, Inc.
Architectural Facades Unlimited, more than 25 years has been creating the most outstanding ornamental cast-stone products for residential homes, restoration projects and commercial properties throughout the nation. The beauty of Cast-stone is that you can virtually make any shape you can imagine and have the look and feel of natural stone. Architectural Facades’ creates finishes that range from English Granite, Sandstone, Rustic and French Limestone to Italian Travertine which is applicable to any shape whether it is Columns, Mantels, Fountains, Balustrades, Spheres, Veneers, or Moldings.
Delta Products Corp.
Delta Group is the world’s largest provider of switching power supplies and DC brushless fans, as well as a major source for power management solutions, components, visual displays, industrial automation, networking products, and renewable energy solutions. Delta Group has sales offices worldwide and manufacturing plants in Taiwan, China, Thailand, Mexico, India and Europe. As a global leader in power electronics, Delta’s mission is, “To provide innovative, clean and efficient energy solutions for a better tomorrow.” Delta is committed to environmental protection and has implemented green, lead-free production and waste management programs for many years
Kelly-Moore Paint Co., Inc.
Kelly-Moore is the largest employee-owned paint companies in the United States. With approximately 163 retail stores, major manufacturing facilities in the West, and approximately 1,500 employees, we enjoy a reputation as leaders and innovators in the paint industry. The success of our company is based on our commitment to quality products and personalized service.
Nana Wall Systems, Inc.
Perceiving an unmet need for flexible solutions to large architectural openings, the founders of Nana Wall Systems delivered their first wood-framed, opening glass wall in 1986. Three years later, Nana Wall Systems, Inc. was incorporated, with the mission of finding, creating, and delivering an ever-broadening array of flexible design solutions. In 1996, Nana Wall Systems entered into partnership with Solarlux of Germany, the world leader in operable glass wall technology. Today, with manufacturer’s representatives throughout the continent, Nana Wall Systems is the dominant provider of opening glass walls in North America.
Simpson Strong-Tie Co., Inc.
For more than 50 years, Simpson Strong-Tie has focused on creating structural products that help people build safer and stronger homes and buildings. A leader in structural systems research and technology, Simpson is one of the largest suppliers of structural building products in the world.
Simpson’s commitment to product development, engineering, testing and training is evident in the consistent quality and delivery of its products and services. Simpson Strong-Tie® product lines include structural connectors, Strong-Wall® prefabricated shearwalls, Anchor Tiedown Systems for multi-story buildings, Quik Drive® auto-feed screw driving systems and Anchor Systems® anchors and fasteners for concrete and masonry.
The PCBC 2011 is going to be held June 22- 24 2011 Please check out the Exhibit Information page http://www.pcbc.com/theshow/Exhibiting/BecomeAnExhibitor/becomeanexhibitor.html
For ideas or comments for PCBC 2011 please contact me at firstname.lastname@example.org
Events and Sports Marketing are an excellent way to market and promote your products and services and a fast way to get new customers or fans of your products and services. Have you ever thought about Sponsoring and/or Exhibiting at an Event or Sporting Event? Why not? Is it because it is not your traditional way of marketing and because it may seem so informal, but these two reasons are why you should consider Event and Sports Marketing as an effective form of lead generation and customer acquisition.
On July 17th I did the 23rd Annual Tri for Fun Series at Shadow Cliffs in Pleasanton, CA. If you are interested in other Triathlons, 5K or 10K races you can check out their event calendar at http://onyourmarkevents.com/events-new.asp
Call me crazy or just the love and passion for the Event and Tradeshow industry. As I was preparing for the race and during the race and after the race I kept thinking about the enormous marketing opportunities that are present at one of these Events. Here are a few things you should consider when Sponsoring and/or Exhibiting at Sporting Events.
Know the Demographic or the Race Participants:
Do not think every 5K or Half-Marathon is the same. The City that the race is in can tell you a lot about the demographics and race participants. If the race is a National or internationally accredited course this is a great indicator that people will be traveling to the Sporting Event from out of State or Country. For an excellent International Sporting Event check out http://www.bsim.org/site3.aspx
Who does the Sporting Event benefit?:
There are so many non-profit organizations out there and many have some type of Race or benefit they are affiliated with. If giving back and social responsibility is important to you and your organization then finding a Sporting Event that fits your interests and your company’s won’t be that difficult. Here are two events that benefit education http://www.happyfishrun4education.com/ and the fight against hungry http://www.stocktonfoodbank.org/
What type of Result do you want?:
Do you want to have Race Participants sign-up to win a new product or service? Do you want them to try out your product or service? Is it more informational and educational? As a Marketing, Sales or Owner of a company you need to consider these things to come up with the right result for your company.
Next time you are developing your marketing and sales plan consider the power of Sporting Events as a viable and productive way to get your message out. Remember we are all in a race to get results and we want them fast but to be effective!
For questions on event and sports marketing you can contact me directly at Skyline Exhibits .
Envoy: In Step with Today’s Leading-edge Design
Today’s savvy consumers are developing a greater awareness of design, thanks to well-designed products covering the spectrum from iPhones to Volkswagens. Even Target, K-Mart and Walmart are touting their own designers. With that in mind, we designed Envoy with an eye towards the clean aesthetic of modern graphics, products and architectural design – setting a completely new benchmark for modular exhibits.
With Envoy’s industry-leading style, we get a clean custom than with any other modular structural system. We are proud of this modular design aesthetic. Envoy gives trade show exhibitors the unrivaled advantage of a clean, contemporary look in a lighter-weight modular system. That means substantial savings on shipping and drayage, as well as storage and I&D. All, while providing our customers the flexibility to reconfigure their trade show exhibit designs easily and cost-effectively.
What’s New in Phase II?
• Individual system components can be ordered to build full exhibits
• Three cabinet styles with semi-secure storage capability
• Smaller, 7” shelf for small product display
• LED light box capability for 4×4 and 4×8 frames
• New graphic options for back lighting fabric or board graphics
• Monitor cut-outs on fabric graphics
• Ceiling arch graphic panels with spot lights
• Variable size Envoy Tension Banners
• Variable size Tapestry 2” Loop Banners
Modern, smart design puts focus on customer’s products.
Envoy’s painted aluminum frame boasts curved and arched cast corners and an ultra-clean design that focuses attention on your customers’ products rather than the exhibit hardware. The structures create an open palette for client branding – a palette that complements, rather than competes with, the client’s messaging and the graphic design.
Less weight means more savings.
Those sleek aluminum frames translate to lower shipping costs and drayage fees.
Fabric panels perform brilliantly.
Skyline’s stretch knit fabric allows graphics to print beautifully, with great color pop. And our FlexLock™ fabric connection system makes the fabric panels fast and easy to install and change out when the message or market changes – without changing any of the exhibit’s hardware.
originally written by: Mike Timmesch at Skyline Exhibits Eagan
1. You won’t succeed at trade shows if you just show up.
A trade show first-timer may think that because they’ve paid a couple of grand to rent a 10 x 10 space for a few days, they automatically will reap the rewards of sales and leads from the show’s attendees. If only. Surprise: you have actually only paid to access to this great audience of potential buyers. Now you have to contribute and pull your weight, such as train your booth staff, create a promotional material that attracts the right potential prospects, and design your trade show exhibit to entice the right visitors to your booth space.
2. Trade shows are not as glamorous as they looked from the outside.
To the beginner, this is what trade show marketing looks like from the outside: traveling around the continent to sunny or picturesque locations, staying in luxury hotels and meals on the company dime, and access to senior company execs. But seen from the inside, trade shows are not so glamorous. Tradeshows themselves are very difficult work, with loads of stressful moments before, during, and after exhibiting hours. There are so multiple details to master, and so many vendors you are depending on. You can exert yourself mentally and physically more during exhibit set-up than a month of work outs. And while travel can be enjoyable, it gets tedius fast when you are repeatedly away from home and your family.
3. Inertia determined much of your company’s show schedule.
In the many years before you were put in charge to your company’s tradeshow marketing, your company threw together quite a list of shows. But are they all still worth it? Were some trade shows chosen because your target market was there, or because your competitors were? Has your client base grown away from the demographics of some of the shows you exhibit at? Have some shows lost their attendee base by not reinvesting in strong marketing and educational content? Are there new vertical markets that you have yet to find good shows to market to? It’s up to you to break the inertia — and create some new momentum.
4. Trade show labor is way more expensive than you think, and sometimes it’s even worth it.
It’s a eye-opener to find out how much you will pay someone else to set up your booth, hook up your lights, or rig that hanging sign, especially if it’s on a weekend, or God forbid, on a Sunday. The union rules in most venues require that you pay labor a wage that adds up in a hurry, even if they don’t. You can minimize labor costs by purchasing easier to set-up trade show exhibits, trying to forecast your set up for straight-time labor, and by lining up dependable and experienced contractors. I’ve found some Exhibitor Appointed Contractors are worth it, as they work hard to earn you business, show after show.
5. You will blow your trade show budget if you don’t plan well.
You can never prepare too far ahead, especially for international shows. Your initial budget was likely set with the best-case scenario for your exhibiting expenses, without room to pay for late fees and unintended rush charges. That is a powerful incentive to quickly master the show book. Fortunately, after several events you learn what you really need to order (electrical, leads machine, carpet) and what form pages you will likely skip (plumbing, signage, security). A pad of Post-It Notes or a good electronic scheduling software helps you flag your most pressing deadlines.
6. Everybody wants to help you pick the trade show design and exhibit color. No one wants to help you track the leads.
When it comes to booth design, everyone has an opinion. And in the time before the show, they will all jump in to offer their ideas, making it harder to get the exhibit built on time without incurring rush charges. Yet after the show, you will have an impossible time getting similar participation in tracking the leads generated from the show – ostensibly the reason you designed your exhibit in the first place. Remind your colleagues that if you can’t prove the results from this year’s show, you will not be exhibiting at the show next year.
7. The 10 minutes after the show closes is when most damage happens to your trade show exhibit.
The show ends over the loudspeakers saying, “The show is closed, see you next year.” But to impatient booth staff, it’s as if they had actually shouted, “Drivers, start your engines!” Booth staffers hurry to win the race to the taxi stand, hotel, bar, restaurant, or parking lot. And if you have a portable tradeshow booth that your exhibit staffers pack up, this is when they break it, by shoving it in its case as fast as they can. Close that expensive window of time by getting a more durable display, getting better packaging, or just by having a frank conversation with your staff before the closing bell. Or, if you’re the one who wants to win the race, take a deep breath and slow down before you make a costly mistake.
8. Drayage is the most expensive way to move your exhibit the shortest distance.
As a trade show newbie, one of the biggest surprises is that you have to pay to have your exhibit moved from the shipping dock to your booth space. Even more shocking is just how much you’ll have to pay — about the same to move something across a convention center as it does to ship it across country. Drayage rates have risen by double-digit percentages in some of the last few years, probably because more exhibitors switched to lighter weight trade show booths like Skyline’s. To offset the lower weight of exhibit properties, drayage charges per pound have increased. If your exhibit is still made the old-fashioned way, it’s a double-whammy.
9. It’s hard for booth staffers to take their very first lead at a trade show.
In our lives we go though various, potentially scary rites of passage: learning to ride a bike, going to your first day of school, asking for a date to the prom. While all of these have been immortalized in film, no movie has yet to bring to the silver screen the epic tale of a first-time booth staffer engaging and writing up their first trade show lead. What would yours have been, a horror film? A comedy? A tragedy? Whatever kind of movie it would be, it would also be a drama, because it’s you’re likely filled with nervous energy as you go out and ask a perfect stranger face to face if they’d like to do business with your company. Just remember that your booth visitors actually paid to visit the show, and many are shopping for solutions to their problems that your products can solve. Practice the process of engage, qualify, present, and close, and you’ll be more comfortable taking your first lead.
10. Trade shows can be addictive.
With the hard work, long hours, and time away from home, some people can’t wait to return from their trade show. But for others, trade shows are a calling. They get jazzed by the performance aspect, the blitz of direct client contact, and the relationships built before and during the show. They like the ability to create a successful marketing program in a medium built upon the value of face-to-face interactions. And that’s when trade shows really become addictive: when you master the medium and drive serious revenue to your company’s bottom line.
I hope that if you’re an experienced exhibitor that you’ve been nodding in agreement as you read this, and that you share this with your newer trade show marketing staff. What important lessons of your own would you add as #11? Please add them in the comments box below.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Mirage – The world’s Best pop-up Backlit for Impact
Break through the clutter with illuminated graphics! Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Choose to light up the entire display with end-caps or choose just the panels or end-caps you want illuminated! This new Mirage can accommodate the combination of your choosing.
Powerful LED Lighting
Skyline LED lighting is intense, energy efficient and lasts longer than other lighting.
Works With All Mirage Frames
Already have a Mirage? Use your existing frame and simply add backlighting when it’s time to update your graphics!
Ride-Along Shipping Bag
Protects backlighting components and simply attaches to Mirage cases for easy transport.
Break through the clutter with illuminated graphics!
Mirage, the most durable pop-up in the industry, can now be backlit to attract even more attention. Go beyond the ordinary. Utilize the power of illumination by renting a backlit Mirage display.
Rental Panels in Select Colors
Lower your costs by purchasing only the custom graphics you need, then complement them with backlit rental panels – available in a variety of colors to fit your brand.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
Introducing the Skyline Exhibits and Display DesignViewTM exhibiting system. Winner of the 2009 Exhibitor Magazine Buyers Choice Award, which recognizes Skyline’s industry leading innovations that exhibitors’, found the most valuable. The Short Throw DesignViewTM projection system Skyline has developed to give the exhibitor a dynamic, cost effective system that packs small, sets up in minutes and uses no tools! Imagine That!
Branded Graphics, Built in Screen: DesignViewTM
Build your presentation right into your exhibit! With rear or front screen projection, DesignViewTM give you a large, branded graphic with a built-in screen area for seamless, high-impact messaging.
Short Throw Projection
The short throw projection allows for 100? diagonal viewing area with the projector less than 26? inches away- leaving you ample room for client interaction.
Easy, No-Tools Set up
This DiesignViewTM projection screen sets up in less than 2 minutes without tools! Lock-in-place features ensure a stable viewing platform with low profile stability support feet.
Fabric graphics, Integral Screen
Durable Skyline graphics support your brand and have screen areas available in a variety of sizes and positions to fit your needs. Create border graphics that bracket your presentation screen to add that extra touch!
Both the frame and graphic fits into a single soft-sided shipping case with wheels. The projector is enclosed in an additional protective shipping case.
Impact for Rent!
Get impact without investment. DesignViewTM units, complete with projector, are available for rent. You can purchase a custom, branded graphic screen, or for even lower costs, rent a standard black or white screen to suit your rental needs!
Launching a new product or service is one of the landmark events in a company’s history.
Sitting on the launch pad you try something different that has not been done before.
This is the key. You think, you do, you test and you test again till you get it right.
Here in the Skyline world we just so made it, that to try out new concepts is now easier than ever.
Armed with pre-launch research insights you can create few different concepts for your campaign. You take it to your audience, examine their reaction and change it if the need be. Change it again and again till you get it right. Now you can.
Watch for details over the coming weeks.
Dual-Layered Banner Stands
The most unique banner stand available! Skyline’s Shapes Collection Banner Stand gives you visual impact and depth with layered graphics profiled to complement your message and brand.
Quick and Easy Set-Up
Skyline’s revolutionary retractable banner stand excels with multiple unique looks and portable convenience! Lightweight and easy to deploy, the Shapes banner can give you a unique 3-D appearance at your next marketing event. The front graphic panels in the Shapes collection can be cut in a variety of angles and curves to best fit your brand.
Interest in Green exhibiting options is high and growing
Based on a recent survey, a majority of exhibitors (62%) and suppliers (81%) rated their personal interest in Green exhibiting options as high or very high. And most exhibitors (62%) and suppliers (78%) say their interest will increase even further in the next 6 to 12 months.
What is driving this interest is more personal than professional. The top two reasons given, agreed upon by two-thirds of exhibitors, is that they “Consider environmentally-friendly practices the right thing to do” and that their “Personal interest in environmental and social causes in general has increased.” So it’s not so much that their bosses are telling them to go Green, it’s more that they are doing it for themselves.
Adoption of Green exhibiting options is expected to grow
While 58% of exhibitors currently report that they spend some of their budget on Green options, exhibitors expect that to increase to 86% next year. The report identifies two sources of that growth: more formalized Green initiatives within exhibitor’s companies, and more suppliers expanding their Green offerings.
Learn more about Green exhibiting and reducing your carbon footprint with “An Inconvenient Booth”
This 12-page White Paper was produced by the Exhibitor Publishing Group, and sponsored in part by Skyline. Click here to request your free copy.