Jessica Blog: LED video curtain
As the fall season is underway I have been constantly approached with new audio visual ideas as technology gets better and better every year. The LED video curtain is a new dynamic and eye catching presentation system. The first time I personally viewed it was at CES 2011 being used by Motorola. Their curtain wall I would have to guess was close to a 20×20 hanging square. It was just amazing. The panel was quite modular as it starts off in tiles, however some manufacturers even produce in rollable sheets. I stood literally inches from it and no feeling of heat radiating off, which is always my concern with new lighting effects.
The most beneficial use for this projection would be in large island spaces. I would have to say at least 20′ x 30′ and over, just to give the right amount of viewing distance to achieve the overall effect. Content on this will not be your typical high res or HD so creative content bill will be at a minimum!
For more info or our rental rates for the LED video curtain feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
Filed under: Audio Visual, Creative Marketing, Jessica's Blog, Show Tips | 1 Comment »
SMART Modular debuts at the Flash Memory Summit 2011 – Santa Clara, CA
I am very proud to be a part of SMART Modular’s new product and booth launch at the 2011 Flash Memory Summit in Santa Clara. It was a success all around at this year’s event.
SMART Modular’s 20×20 island space was designed using Skyline Exhibit’s Tube System. It’s modular components and structural integrity provided the support needed for their new theater debut. SMART was looking for a eye catching effect to show how powerful their product is. Their memory device powers the exterior and interior horizontal video walls for of a total of 13 screens. In addition to the audio visual impact, their booth was skinned with a refreshing green and white color pallet.
Enjoy pics below from the show!
Here is also my video blog from installation in progress:
Job well done!
“I just wanted to thank EVERYONE for the OUTSTANDING job making the “splash” I was looking for with the Optimus announcement. It is as close to perfect as I have ever experienced. It is a tribute to the capability of our people and the incredible teamwork that was required to make this happen!”
John A Scaramuzzo Jr. | SVP and General Manager, Storage Division | SMART Modular Technologies, Inc.
For ideas for Flash Memory 2011 feel free to email me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
Filed under: Island Design, Jessica's Blog, Show Tips | No Comments »
2011 IS THE YEAR TO ACQUIRE AN EXHIBIT!
In December 2010, a tax bill was approved for business capital tax deduction. If an asset is acquired and placed in service between September 9th and December 31, 2011, this asset can be fully expensed at the end of the year. This will create a tremendous cash flow advantage since the tax benefit can be recognized immediately instead of an installment each year over the lifetime of the asset. Please note that this only applies to new properties and there is no limit to the purchase amount.
In 2012, the bonus depreciation will be reduced to 50%.
For used assets, section 179 is still available. For 2011, the current law will allow a limit of $500,000 . This will be reduced to $25,000 in 2012.
Again, it’s important to remember that good must be delivered by 12/31/2011 in order to be qualified for the 2011 benefit.
Filed under: Show Tips, trade show booth designs, trade show marketing | No Comments »
Jessica’s Blog: Will trade shows ever go away?
As an AE for Skyline of course I have a biased answer “no,” however not for that reason alone. I am going to give you the honest truth on really why trade shows will never go away.
Even before our downturn I’ve had clients tell me “trade shows are going to go away, virtual trade shows will take over.” This is somewhat true, trade shows are not inexpensive and virtual trade shows (and even webinars) have been an alternative. They have increased, and I certainly agree is a viable way. More and more associations are adopting this method due to the many advantages, visiting a trade show floor online, getting to view demos at the convenience of a computer, the cost savings of travel. So yes, it still can get a good amount of the message across. The main limitation is that it is not a universal platform for each industry. Any element of touch and feel (and taste) of products obviously can not effectively be expressed. You can not communicate this online. It is impersonal and falls under our “auto world.” Not your best sales person.
Now as things started to work downward in the economy I surely thought trade shows would be obsolete. Some shows disappeared however were ones already slowly losing its caliber. In 2009, a good amount of exhibitors decided not to exhibit and shows got smaller. As 2010 started back up many exhibitors re-implemented their trade show plans, this time with tighter budgets. No one wanted to completely disappear from trade shows as the assumption was the organization was adversely affected by the economy, of course unless you were Apple (so big you did not have to go to MacWorld).
No matter how tedious trade shows can be there is still value for your presence. It’s being part of a community. This is where your community comes together to help educate and create a successful customer. You show your gratitude and hopefully create opportunities to add more under your umbrella. No one can ever say no to a party right? In 15 years I just can not foresee this business interaction going away. I see it getting more innovative, impressive, and maybe hosted in more exotic of places. Underwater aquarium convention center anyone? (expect material handling premiums)
For questions on trade show ideas please do contact me at jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com |fx. 510.490.9949 | www.skybay.com
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Jessica’s Blog: Tradeshow Install
In my world I travel to many shows across every industry imaginable. Every experience is always unique. Each company has a key person or team that devotes a substancial time investment in the planning stages. Everytime I board a plane for the next trade show my only expectation is prepare for the worse hope for the best.
What is the worse? Anything you can possibly imagine. The most common scenario is the booth is lost and hours before show it miraculously appears. Two things now happen, everyone is scrambling (CEO included) while another person is trying to cancel the backup FedEx banners at the same time apologizing for having them rush the prints… All new purchased AV equipemnt arrive however nothing inside or all is broken…. Water line is laid, but conveniently someone decides to access electrical under capet and wa lah water everywhere!… And the notorious, booth graphics are misspelled.
In reality, trade shows are never successful with the easy road. We plan all we can and preapre an extinguishing method for fires we predict. Set up and installation is the make or break of the trade show experience, this is the part of the whole process you will remember forever. I’m thankful to have an awesome Skyline labor team that feels and understands that pain, they live with it every day, its their 9-5 or in their world their 6-midnight. Nothing is ever impossible, I think of them as my MacGyvers. I salute them because at the end of the day they made me and the exhibitor show a success.
To quote your next show using Skyline labor you can contact me directly at Skyline Exhibits – jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com | fx. 510.490.9949 | www.skybay.com
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Jessica’s Blog: Exhibiting International
As time goes on and the more projects I encounter, I have to say planning for an international trade show is a unique experience every single time. Throw in the surprises of dollar conversion of the current second, time difference (smartphone gets heavy usage), language barrier, and cultural ways of exhibiting, I’m constantly on my toes. I have a good amount of countries under my belt, Germany, Dubai, Italy, Spain, just to name a few. I find international exhibiting refreshing as some countries union laws are not as prominent as the US . You really can work outside the box and get ultra creative.
Now the #1 challenge, the distance. It’s not as easy as driving to a design center to develop creative. Unlike the US, there is no consistency going country to country or even continent. It is very easy for someone in the Bay Area to plan for a trade show in Orlando. Not challenging at all. Planning outside the US takes a bit more time and experience. Exhibitors are constantly looking for a local referral or even resorting to show offerings which is extremely limited design-wise.
My #1 rule, we should never sacrifice the look of our spaces overseas. Some countries are just as critical as the US or maybe even more. Show management is the easy solution, but when you arrive 90% of the time you wish you could have done more. You agree, because you look around the exhibits are so impressive. Skyline has the largest global network in the industry and can cover a majority of international metropolitan cities. As simple as planning for Orlando, you can plan for ASIA, without the 12am email. The advantage to Skyline is our offices speak the same language, no matter what language it is.
For questions on international exhibiting you can contact me directly at Skyline Exhibits – jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com | fx. 510.490.9949 | www.skybay.com
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6 New Trade show booth displays
The six new Skyline trade show booth displays introduced at Exhibitor 2010 include:
1. Arrive™ Banner Stand Case, a case that holds 3 banner stands and converts to a workstation, so exhibitors don’t need to wait for their cases after the show
2. Occasions™ Table, a custom modular table system that almost magically sets up from a very compact space into a stylish table
3. PictureCube™ Exhibit System, that brings a new level of affordability to large backlit graphic elements, from backwalls to towers
4. PictureScape™ Exhibit System, a sleek exhibit system that allows for custom-shaped fabric backwall exhibit designs that pack compactly
5. Envoy™ Exhibit System, an elegant exhibit system inspired by the look and shape of the latest in new product and architectural exhibit design
6. Modular Carpet Tiles, which affordably creates a “fifth wall” in an exhibit design with custom inlay shapes and patterns including logos and messages.
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Pop-Up Display Durability Test Comparison
What Happens If A Truck Runs Over Your Display?
How durable should a trade show display be? Well, how durable do you want it to be?
Take a look at how durable the Skyline Mirage™ pop-up display really is. To put the frame to the test we ran a truck over the frame, then set up the exhibit without any issues. The Mirage™ composite framework can withstand abuse like no other similar type of exhibiting product. We also took a competitive brand aluminum trade show display frame and watched it crumple by comparison.
If you would like to see how Skybay Exhibits can create an exhibit that exceeds your expectations and saves your business valuable marketing dollars, contact us today and we will immediately respond to your specific requests. Skybay has the exhibitor solution you require.
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Jessica’s Blog: Can you trust buying a trade show booth online?
If you had to give me a quarter for everytime I heard “I bought it online and it was not what I expected,” I would be a rich woman. I’ll be honest, I’ve said this and even more than once. This saying not only goes for personal buys but for the trade show world. The internet is flooded with search results for “trade show pop up.” I have had countless clients walk in and bring in their $1,000 pop ups and the consensus has become you get what you pay for.
I wish trade show booths can fall in the “point and click” shopping category, it would make my job much faster, but it can not. There are too many details that can not be explained clearly online or are they even disclosed. Think about the the proportions you are working in. You are going from a computer screen view to final output, which is life size or larger, with no consultation or expertise in between. This is where the huge margin of error takes place. The two main complaints are the quality of materials and printing output.
Back to my blog question, can you trust buying a tradeshow booth online? The same answer to would you buy your house online? No. Anytime there is design elements involved this rule applies.
For more booth tips you can contact me directly at Skyline Exhibits – jlorias@skybay.com
Jessica Lynn Orias | Exhibit Consultant | 44111 Fremont Blvd. Fremont, CA 94538 | ph. 510.933.2212 | jlorias@skybay.com | fx. 510.490.9949 | www.skybay.com
Filed under: Jessica's Blog, Show Tips | 2 Comments »
Bay Area:Pop Up Displays: Limited Time Promotion
Skyline Bay Area is proud to announce 20% off on the Mirage pop up displays and banner stands. Here is one of our many reasons for celebration.
This is what the industry giant John Deere, had to say about us.
“Our latest trade show was a huge success, and Skyline was a major factor,” says Scott Caringella, District Operations Manager. “We had phenomenal results. Our new exhibit is so much more inviting.”
Pop up Display: Skyline Mirage
After using the same booth for 10 years, the company wanted a new look at trade shows. Skyline Exhibits designed a 10′ curved backwall and matching table to anchor a 20′-by-20′ space to display a collection of water-conserving, irrigation control products. A large mural incorporates the new logo, a blow-up of lush, green grass and an inset of an electronic circuit board.
“That image told the story of how we bridge technology and the green industry,” Caringella says. “I thought it was pretty hot how they did that.”
The new exhibit packs into compact cases that fit in employee vehicles and is easy for two people to install and disassemble.
Download your coupon here.
Filed under: Success Stories | 1 Comment »