Bay Area Trade show display, Event Marketing

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Event Calendar

June 2013
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Welcome Skyline Exhibits Newest Member: Devin “Rae” Atabay!

I would like to introduce you to my new Marketing Assistant, Rae. As my new assistant, her responsibilities will include to support the marketing and project management department by assisting with the following up with clients.

She will help with advertising products and assisting in developing and implementing our newest marketing strategies.

Rae’s Background

Rae is local from the Bay Area. Just last year she graduated from James Logan, and is now attending the University of Ohlone
College.

She worked with Sears in the electronics department as the top sales representative in the district, but is now striving towards bigger and better things as a marketing assistant.

When she isn’t working she loves bike riding, local shows and rock climbing. She also enjoys listening to bands like, The Strokes, Arctic Monkeys, and Modest Mouse.

Thanks for joining me in welcoming Rae to the team.
Rae can be reached at databay at skybay dot com

Filed under: Jessica's Blog | No Comments »

Jan

Jessica’s Blog: Sanho / Hyper @ Macworld 2013 – San Francisco

What can my team over at Skyline Exhibits Bay Area do in 8 days?…. Build a 20′ x 20′ booth for Macworld from start to finish!

Skyline Exhibits Bay Area partnered with Sanho Corp. for their Macworld presence this year. Daniel Chin, President of Sanho, literally contacted us 8 days prior to the open of Macworld. Were we worried? YES. Were we confident we can pull it off in time. YES.

Sanho is our neighbor in Fremont and manufactures and markets IT accessories with a focus on Apple accessories, portable power and storage.

Their booth design consisted of a 8′ x 8′ x 16′ high central tower fully wrapped in fabric prints with locking door for product storage. Going big on the tower definitely meant we had to go big on audio visual as well. They used 1 80″ portrait mounted LED, 1 55″, & 2 46″ screens.

Their product display was complimented by the use of Skyline Engage, our most sturdy table line.

Will.i.am & Ashton Kutcher opened the press room at Macworld. Ashton Kutcher is portraying Steve Jobs in the new movie, “jOBS”, which set to be released this April. Can’t wait to see it!

For ideas for Macworld 2014 feel free to email me at jlorias@skybay.com

Filed under: Island Design, Jessica's Blog | No Comments »

Aug

Jessica’s Blog: VMworld 2012 San Francisco

A good amount of the Silicon Valley will be in San Francisco this week at VM World. VMworld is probably one of the most exciting shows to attend as it always guarantees awesome energy as they lead our tech world. I was on site for the opening on Sunday and was able to snap pictures of key players of the show and some awesome booths. The show goes until Wednesday of this week!

T shirt folding in process! Looks like a job for taskrabbit!

Shi using Skyline’s Envoy, Phase III!

Symantec’s flash mob rehearsing!

For ideas for VMworld 2013 feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog, Show Tips | No Comments »

May

Jessica’s Blog: ElectronVault debuts at the International Electric Vehicle Symposium (EVS26)

ElectronVault of Woodside, CA partnered with Skyline Exhibits Bay Area for their trade show debut at the International Electric Vehicle Symposium in Los Angeles. ElectronVault invents and licenses technologies that enable large-scale battery systems for electric vehicles and renewable energy systems to be manufactured, sold, and serviced. At EV26 they exhibited in a prime positioned and unique 10×20 island space at the Los Angeles Convention Center. At Skyline we decided the pair of our Envoy system would be an ideal look and feel for the vehicle technology industry.

On the show floor…

“What thrilled me about working with Jessica Orias and her team, was that very quickly, they understood our corporate image and how to translate that into a beautiful and effective booth. We received many compliments on our booth each day of the show, but most importantly, it was a good working and conversational space for my team and our booth visitors. Thank you!”

Linda Maepa, COO

For any questions on the above envoy design feel free to email me at jlorias@skybay.com

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May

Jessica’s Blog: Social Media at Trade Shows

The more I travel to shows there still is an area of events which has room for improvement, and and as odd as this is to say, interaction. As social media allows us to be constantly connected at rapid speed, at trade shows it takes a bit more time to do. Trade shows is a place to nurture relationships and makes them more personal. The act of the “hello” without pressing send these days is such the acclamation.

At the same time event producers and organizers have recently tried different ways of integrating social media and face to face interaction. Social media which feeds in pre function areas have been probably the best attempt at getting information out to as many attendees as possible. The use of hashtags (#) and conference codes via twitter has probably been the best way to find comments real time. It is not an ideal way as not everyone is a user, but a good start.

With us being in a world of “there’s an app for that,” Flock by Doubledutch has now created an application to interact an event all into one platform. Attendees can now interact and engage with the event as a whole. As this creates data for future use, comes analytics, and with today’s marketing it is all about analytics. Please visit Flock by doubledutch for more info and details.

What a great app as it is something which will truly improve events. I am hopeful the future of technology will streamline event interactions this way as the platform standard.

For ideas for Social Media at Trade Shows feel free to email me at jlorias@skybay.com

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Mar

Jessica’s Blog: Nightclub & Bar 2012 – Las Vegas

The name says it all.

The Nightclub & Bar Convention and Trade Show is probably one of the more enjoyable shows compared to most I walk. I guess you can say, I can relate. This event is geared towards nightclub and bar owners who create successful environments to either serve as your local diver bar or the next dance “hot spot.” Within minutes walking the show, I realized bars and nightclubs mimic closely to those of a trades show booths. They must entice patrons using top of the line lighting, sound, & visuals. Trade shows also use similar tactics to draw attendees. Las Vegas alone is the mecca for this industry, so of course the best choice as host.

This event draws a ton of celebrities, those making appearances, or even pitching their new product. Here are some photos from the event:

50 cent’s Street King energy drink booth

Recognizable Heineken

Avion Tequila – The window shade effect I liked a lot.

Coca- Cola

LED video Curtain

TUUCI is a manufacturer of outdoor furniture. Their choice of using raised hard flooring really complimented their product.

HBO

This vertical AV video wall has a very impressive presentation. Each screen had a band member playing its own role and demonstrated as an actual live band taking turns speaking and collaborating.

Hangover Rememdy

Every nightclub and bar needs an ATM machine!

This design was by far my favorite and really encompassed the overall industry’s look and feel. Its booth models were prepared for every photo op!

E la Carte‘s tablet and software system allows you to order, play, and pay from your dining table.

…and of course the best demo of the show, the confetti launcher!

Of course, I wished I could have stayed in Las Vegas a bit longer this time around. A show like this has energy like no other!

For ideas for Nightclub & Bar 2013 feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog | No Comments »

Nov

Jessica’s Blog: Happy Thanksgiving!

I am always anxious to enter Q4, or even as early as September, as I know fall is waiting in the wings. Kids are back in school, the nights are colder, and the fall trade show season is in high gear. With all of these activities and in addition to the holidays, I find the most inspiration during these months. The season’s color pallet, burnt oranges, browns, deep reds, are of such rich hues that it can be implemented in various design aspects. The transitions of color gives such a great flow and in design gradients translates very well to the eye.

Now enjoy all the falling leaves, bundling up and turkey with family and friends. Cheers!

For ideas on how to incorporate a fall color palette you can email me at jlorias@skybay.com

Filed under: Jessica's Blog, Show Tips | No Comments »

Oct

Jessica’s Blog: The Scoop Ball Chair – A simple design decision

Just like in a home, furniture in trade show exhibits create the overall style of a booth. While Herman Miller, Ethan Allen, & Restoration Hardware are not trade show friendly, there are other pieces that do accent well, convey uniqueness, and will not take a huge hit to the budget. We know all too well the infamous grey padded silver show rental chair for $250.00/each.

The choice of furniture has a huge impact, especially on theater settings. The seating selection is the first element attendees will draw their eyes to. For a split second the overall look in seating will implant in their heads and sway their decision to determine if the presentation is worth commiting a couple minutes, and in some the leading motive, to relieve their walking feet from hours of walking the trade show floor (We all have been there).

The scoop ball chair is one of my favorite pieces for theater seating. It’s ergonomic form is such a talking piece at events since it is so different. It comes in a ton of colors which really can make your space pop while splashing a little mod to it.

For questions on the scoop ball chair email me at jlorias@skybay.com

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Jun

Do tradeshows set the tone of the economy?

Marketing & tradeshows mean one thing, spending. It’s a pretty easy formula to understand and an econ 101 basic rule, if there is no spending there is no growth. As we slowly recover from our most recent “downturn,” tradeshows are definitely a good gauge to predict if we are heading in the red or black.

In the start of our “recession,” fear was publicly spreading in 2008, however in the tradeshow world marketing budgets were already set, spent, and committed for the year. The tradeshow world in 2008 was still ok. As budgets for 2009 were being determined, there was a complete shift. Companies were trimming off the fat, and marketing was first in line. Exhibitors locked in spaces back in 2008 however since budgets were drastically cut all around there were only 4 options marketing teams had to decide from, 1) chose and continue to spend to exhibit, 2) cancel attendance 3) if cancellation was not an option, negotiate with associations to a smaller exhibit space or 4) take the “no show approach” and forfeit space deposits all together to avoid having to spend the remaining cost to actually exhibit. Options #2, #3, & #4 were the most popular. Tradeshows looked like a ghost town, attendees were not traveling, and Las Vegas, the tradeshow capital, was hit hard. It was obvious our economy was not in a good place.

As 2010 came around, the “no show” approach created a negative impression. If you were not at a tradeshow, a company was perceived as not doing well. Marketing teams had to break the stereotype as the “no show” approach was hurting their brand more than sitting back and not spending marketing dollars. Exibiting was back up, but this time marketing teams were more cautious on spending.

Now as we are into the half of 2011, it certainly has been a better place for marketing. Attendance is stable and the quality that is out there is much better. For exhibitors, trimming the fat was good, as it weeded out low potential and brought in more quality prospects.

The tradeshow world is planned 6-12 months in advance and sometimes is the first to know how active companies will be. It certainly sets the tone of what to expect.

For ideas for your next show feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog, News, Show Tips | 1 Comment »

May

Are Trade Shows Worth Going to?

Looking for proof that trade shows are still a powerful marketing medium? You’ve got it! Skyline and EXPO Magazine have created a new white paper. Based on extensive surveys with over 500 trade show exhibitors and attendees, this report reveals that even in the midst of recent technological changes, exhibitors and attendees still find significant value in trade shows, and expect to for many years ahead.

Download Free Whitepaper Here.

Value of Trade Shows!

Filed under: Sarmistha Tarafder, Show Tips, Trade show White Paper | No Comments »

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