Bay Area Trade show display, Event Marketing

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May 2013
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Jessica’s Blog: The Trusted Dividend

As I approach my 10th year of my tradeshow career and especially at the end of 2011, like companies, I look back at the last 12 months. Did I reach my goals? Did I perform to my ability? Do I have satisfied clients? I want to say yes at all, but I do not believe even the top CEO can answer it all as 100% true. With close to 500 working projects a year of various degrees of complexity and budgets, the only scenario I can provide is trust. It has been the common denominator among my successful projects.

I enjoy the achievement of a well thought out and executed project, and have never taken credit for it alone. My team and I work as a whole unit and they understand and respect my passion, and most importantly, my overall attention to detail. This level of performance strengthens the trust factor in all my account rep – client relationships.

On the darker side of projects that we wish did not happen but do, are mistakes. The honesty in communication of those mistakes maintains the trust. I am not pleased when they happen and try my best to avoid them, but over the years I have accepted they will and my role is to be prepared for them. I always have a back up plan in place even if they are under my control or not. Murphy’s Law is extremely prevalent in event planning! It is like having a 6th sense being able to anticipate them and over time after seeing it all you just know when they will arise.

In my almost decade of a career I have learned I am here for the good and the bad and that is why I am trusted. I never t take that trust for granted and I appreciate being chosen as a partner.

Filed under: Jessica's Blog, Show Tips | No Comments »

Jan

Jessica’s Blog: Skyline booth sighting: 60 minutes on CBS

I am an avid fan of 60 minutes and recently caught up on the last month of episodes thanks to my trusty DVR. The Jan. 9th segement, “Dead Celebs: A Living for the Dead,” profiled deceased celebrities and their lucrative careers as a “deleb” (dead-celeb). Their post mortality life turns quite profitable with new or re-released albums, licensing projects, and movies. During the segment 60 minutes visited the Licensing International Expo, two Skyline designs were previewed. The picture above (excuse the blurriness - the shot is of my tv using my blackberry camera) is Skyline’s Tube ultra 10×20 inline for the Bruce Lee brand. A very simple 10×20 exhibit with side wings and two spaces for meeting space.

The second design is the John Wayne brand exhibit using Skyline’s tube system in a 20×20 island space. They created an walk in environment, however to not block sight of attendee traffic the exhibit called for transparent sheer graphics as their wall panels.

It is quite evident on why 60 minutes decided to use these exhibits for their segment. Most skyline exhibits are predominantly graphics based which allows for a large and impactful visual, a great tool and source for press.

(Actual show pictures by Skyline)

john_wayne

Any questions on the exhibit designs above feel free to email me at jlorias@skybay.com

Filed under: Jessica's Blog, Licensing International Expo, Skyline Booth Sighting | No Comments »

Jul

Jessica’s Blog: Exhibiting International

International flags

As time goes on and the more projects I encounter, I have to say planning for an international trade show is a unique experience every single time. Throw in the surprises of dollar conversion of the current second, time difference (smartphone gets heavy usage), language barrier, and cultural ways of exhibiting, I’m constantly on my toes. I have a good amount of countries under my belt, Germany, Dubai, Italy, Spain, just to name a few. I find international exhibiting refreshing as some countries union laws are not as prominent as the US . You really can work outside the box and get ultra creative.

Now the #1 challenge, the distance. It’s not as easy as driving to a design center to develop creative. Unlike the US, there is no consistency going country to country or even continent. It is very easy for someone in the Bay Area to plan for a trade show in Orlando. Not challenging at all. Planning outside the US takes a bit more time and experience. Exhibitors are constantly looking for a local referral or even resorting to show offerings which is extremely limited design-wise.

My #1 rule, we should never sacrifice the look of our spaces overseas. Some countries are just as critical as the US or maybe even more. Show management is the easy solution, but when you arrive 90% of the time you wish you could have done more. You agree, because you look around the exhibits are so impressive. Skyline has the largest global network in the industry and can cover a majority of international metropolitan cities. As simple as planning for Orlando, you can plan for ASIA, without the 12am email. The advantage to Skyline is our offices speak the same language, no matter what language it is.

For questions on international exhibiting you can contact me directly at Skyline Exhibits – jlorias@skybay.com

Filed under: Jessica's Blog, Show Tips | No Comments »