As the fall season is underway I have been constantly approached with new audio visual ideas as technology gets better and better every year. The LED video curtain is a new dynamic and eye catching presentation system. The first time I personally viewed it was at CES 2011 being used by Motorola. Their curtain wall I would have to guess was close to a 20×20 hanging square. It was just amazing. The panel was quite modular as it starts off in tiles, however some manufacturers even produce in rollable sheets. I stood literally inches from it and no feeling of heat radiating off, which is always my concern with new lighting effects.
The most beneficial use for this projection would be in large island spaces. I would have to say at least 20′ x 30′ and over, just to give the right amount of viewing distance to achieve the overall effect. Content on this will not be your typical high res or HD so creative content bill will be at a minimum!
For more info or our rental rates for the LED video curtain feel free to email me at email@example.com
We are all familiar with tradeshow’s original lead retrieval system, “the fishbowl.” Now in 2011 the fishbowl has evolved in different shapes, sizes, and even married with giveaways to lure “fish” in. It still does the same thing all these years and mans itself while waiting for business cards to be dropped in.
What is the end result of this saavy device? A stack of business cards from who knows who and majority of them not your target.
The end result can be fine tuned vs. completely eliminating it as there still are benefits. It virtually requires no cost, does not need a substancial amount of square footage in your space, and can sometimes stimulate conversation. It is your silent sales person, but what is inside is all chance.
So how can you enhance your fishbowl?
Focus on a giveaway that is different from the rest and is more of an interest to your target
Make sure you giveaway rule states “does not require to be present to redeem’”
If you opt for no giveaway, try multiple fishbowls or lead retrieval boxes
75% of the time electronic lead retrieval systems are used, however some exhibitors miss the pre planning opportunity to customize the questionnaire on the machine. Majority of the time this is a free service offered from the vendor
Create an “interactive experience” to gain leads, time and budget will required to make this successful
All in all, please keep the fishbowls around! Your next big client may be in there.
For ideas on lead retrieval feel free to email me at firstname.lastname@example.org
In the last two weeks Las Vegas has spotlighted the fashion and apparel industry, which is also my favorite time of year. Last week, The Magic marketplace (one of the largest fashion trade events) hosted their annual trade show between the Las Vegas Convention Center and Mandalay Bay. This event also hosts other segments, WWD MAGIC, Project, Pool, Slate, Street and FN Platform. Many of the household names exhibited, ie Lucky Brand Jeans, American Apparel, Nautica Jeans, etc.
A week prior to that, I personally attended the World Shoe Association (WSA) at the Sands Convention Center in the Venetian. The 2nd floor of the Sands hosted the larger domestic brands, i.e. Sketchers, Ed hardy, Birkenstock, etc. while the lower level geared more towards overseas manufacturing and a large China pavilion.
Orthaheel out of San Rafael, CA debuted their new exhibit (kudos to prime location). Dr. Andrew Weil, MD recommends their products to help maintain proper foot health and overall being. Andrew Weil is an author and physician, best known in the field of integrated medicine. He has several best-selling books and has appeared on Oprah. Continued success to both Orthaheel & Dr. Weil.
Of course what I love about trade shows even more is seeing the latest and greatest. Here are some shots of some really awesome exhibit details that intrigued me.
Towards the end of the first day, Holly Madison was the guest celebrity signing autographs for the charity soles 4 souls. I couldn’t leave Vegas without a picture.
In addition to the show, Las Vegas in August is peak season for vacationers. A few employees in the hotels/casinos/convention centers said the city is doing much better than last year. It’s great to see the city running as there is no where else in the world like Vegas.
For questions regarding WSA 2010 or 2011 please do contact me at email@example.com